Functional Skills

Crisis Management
Inventory Management
Supplier Relationship Management
Leadership Development
Digital Marketing / Advertising
E-commerce Implementation
Forecasting / Projections
Business Analysis
Change Management / Org Design
Marketing Analytics
Marketing Strategy
Website Management
Customer Service
Customer Segmentation
Customer Analytics

Software Skills

Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Google Analytics
Microsoft Office

Sector Experience

Consumer Goods
Retail

Languages

English
French

Experience

DSM-Firmenich Start-Up
General Manager, Scentmate
3/2023 - Present
Developed a compelling business case and P&L analysis to introduce an innovative B2B2C digital solution for the Perfumery & Beauty segment. Member of Americas leadership team.
GODIVA CHOCOLATIER Sales
Head of E-Commerce
3/2020 - 6/2022
Led the E-Commerce P&L for the North America market. Oversaw a budget of $10M and was responsible for a combined revenue of $75M. Led a team of 24 full time staff (includes 8 direct reports) Reported to Americas President Member of Americas leadership team
L'Occitane Marketing
VP, Direct Marketing & E-Commerce
4/2019 - 2/2020
Led the E-Commerce P&L for the North America market; Was responsible for Acquisition, Loyalty, Customer Care and Customer Insight & Analytics. Oversaw a budget of $18M and was responsible for a combined revenue of $88M. Led a team of 23 full time staff (includes 7 direct reports) Reported to North America CEO Member of North America leadership team
L'Occitane Marketing
Senior Director, E-Commerce & CRM
4/2017 - 3/2019
Managed E-Commerce and CRM for North America, including online channel forecasting, customer database management, NPS program. Oversaw a budget of $8M and was responsible for a combined revenue of $62M. Led a team of 19 full time staff (3 direct reports).
L'Occitane Marketing
Director, Website & CRM
2/2016 - 3/2017
Managed the Web store, SEO, Email Marketing and Direct Mail for the North America market. Oversaw a budget of $4M and was responsible for a combined revenue of $37M. Led a team of 10 full time staff.
L'Occitane Marketing
Senior Manager, Email & Website
9/2014 - 2/2016
Managed the Web store and Email Marketing for the US market.
• Developed, planned and executed the marketing and merchandising strategy for L'Occitane's website.
• Responsible for loccitane.com product portfolio, including bundle creation, product content, promotions, pricing and inventory management
• Led all operations related to our Email marketing channel, which drove $10M online yearly sales, attached to 35% of total online sales.
L'Occitane Marketing
CRM Project Manager
3/2013 - 8/2014
• Managed the Direct Mail P&L for the Continental Western Europe market (7 countries), with an overall budget of 4M Euros.
• Led the 1 st international direct mail initiative (production of 1.5 million mailers worldwide).
L'Occitane Marketing
Marketing Product Manager
1/2010 - 2/2013
• In charge of international product development for fragrance collections in partnership with key affiliates; combined revenue of 6M Euros.
• Built the full product launch plan from concept, cost/pricing definition, packaging, regulatory, promotional and communication tools.