Functional Skills

Go-to-market Strategy
Customer Segmentation
Technology Strategy
Primary Research
Competitive Landscaping

Software Skills

Microsoft Excel
Microsoft PowerPoint

Sector Experience

Business Services
Media & Entertainment
Technology
Big 3 Consulting (MBB)
Top Consulting Firms

Experience

Sony Interactive Entertainment Marketing
Product Marketing Manager
5/2019 - Present
• Lead PS5 content strategy to optimize mix of games available on PS5 platform, including target customer segments, development & execution of content strategy frameworks, and analysis of upcoming titles
• Leverage competitive insights on changing landscape and business models in the gaming industry to best position PS5 as the ‘Best Place to Play’ and the world’s most loved gaming brand
• Support global product roadmap, leading hardware bundling strategy in North America
Boston Consulting Group Management Consulting
Senior Associate
9/2015 - 8/2018
Strategy consultant with experience in a range of industries, including:
• Led concept development and project management for digital insurance product in European incubator
• Executed brand strategy review for multi-brand global airline group
• Proposed acquisition strategy for global pharmaceuticals company following unforeseen clinical trial results
• Conducted revenue resilience assessment for a top 10 European hotel group
British Cycling Engineering
Research Engineer
6/2014 - 4/2015
• Led delivery of coaching hardware/software platform used by British Cycling to reduce aerodynamic drag
Shell Engineering
Reservoir Engineer
6/2013 - 9/2013
• Developed a reservoir software model for optimizing reserve recovery from a North Sea field