RepairPal is the # 1 site for auto repair information and finding a quality auto repair shop.
Investors include Cars.com, USAA and Castrol/BP. On the B2B side, RepairPal is a SaaS demand-gen offering for auto shops.

Key accomplishments:

Customer Acquisition Team - Doubled monthly shop phone calls from paid channels.
Increased mobile web conversion 4x from landing pages to checkout using targeted popups
SEM - Led design of machine learning platform that tested and optimized th

• Led a high-performance team around market research, email marketing,web design, and online advertising.

• SEM /PPC/Display/Mobile. $1m annual budget Oversaw online advertising efforts with goal of driving new customer acquisition. Increased paid search clicks 4x

• Helped launch Co-Op SEM campaign, created SEM campaigns for major electronics distributors, reimbursed them when they sold TI parts.

• Partnered with Google to integrate TI estore into Google Shopping Merchant Program, crea