▪ Grew both content usage and Guru platform adoption by 20% by designing and implementing knowledge management, content development and governance strategy focused on serving a scaling revenue organization of 180+. Partnered with 30+ cross-functional leaders to audit and eliminate unused content, improve content accuracy and identify gaps in content to be prioritized for development. Reduced overall content by 15%, improved accuracy by 30%.
▪ Saved each user hundreds of effort hours annually by analyzing content, tools, process and user behavior against GTM strategy and implementing improved user experience (UX). Initiatives included curating user-relevant high-value content and navigation, creating consistent page designs, indexes and templates and implementing enhanced push and pull search functionality.
▪ Proposed reduced annual sales tech spend by 40% by establishing a governance framework and providing a strategy and recommendation for 2023 enablement tech stack and integrations.

▪ Contributed to Proofpoint’s revenue growth of $1.1B ARR by owning/implementing content strategy, governance and sales operations leveraging Seismic, a sales enablement tool, and by leading critical programs such as: ‘Day in a Life of Sales’ advisory program to inform and help prioritize operational and content development improvements across cross-functional teams: partnering with resident CISO to build an ROI sales tool designed to shorten sales cycle and deliver customer value.
▪ Achieved 97% seller adoption rate and grew content usage 65% year-over-year by driving senior leadership championship, partnering with over 100 cross-functional contributors to thoughtfully deliver audience-appropriate current and accurate content by following governance policies, and enhancing user experience (UX) by creating branded and easy to use/navigate pages, improving search, share and send functionality, and integrating new features and functionality.

Solution Consultant engaged to design, implement, launch & drive adoption of Seismic Sales Enablement Platform
▪ Completed 3 launches (US, Global, Partner) in 4 months for over 2000 users by managing end-to-end efforts, including content migration, platform design and implementation, and creating and delivering communications, education and adoption campaigns
▪ Increased year-over-year adoption by 25% by implementing new use case features, including Proposal LiveDoc, Salesforce integrated presentation builder and sales stage-aligned, Salesforce predictive content.
▪ Trained and transformed 60 change-resistant content owners into champions and power users by establishing easy-to-follow governance policies, tool and portfolio taxonomy and meta-tag guidelines, which drove adherence to content strategy and the design of easy-to-use and on-brand landing pages.

Managed 30-person global team in the Digital Services Group (internal cost-recovery Creative Agency) that delivered end-to-end creative content and programs servicing hundreds of internal IBM marketing and product management teams and executive leadership
▪ Consistently recovered $4M in departmental costs by performing precise forecasting, scoping/resourcing and budgeting/billing.
▪ Increased ROI by 20% by devising a flexible, client-centric resource model maximizing utilization to create more deliverables.
▪ Achieved and maintained excellent internal client satisfaction ratings, resulting in 75% team growth over 3 years and 90% team retention rate over 9 years, by reconfiguring, standardizing and simplifying team processes within a digitally focused environment.
▪ Led operational development for high value programs: customer references; sales plays and sales and partner content platforms; product development, release and announcements; and marketing content automation/reuse.