Functional Skills

Project Management
Communications
Go-to-market Strategy
Data Analysis
Benchmarking
User Experience Design (UX)
Leadership Development
Digital Marketing / Advertising
Change Management / Org Design
Marketing Strategy
Voice of the Customer
Strategy Development
Program Management
Account-Based Marketing (ABM)
Operations Management

Software Skills

Salesforce

Sector Experience

Automotive
Chemicals
Life Sciences & Pharma
Manufacturing
Social & Public Sector
Fortune 500

Experience

INDEED Corporate Strategy & Development
Strategy Lead Commercialization/Strategy Manager
1/2021 - 6/2024
• Demonstrated commercial potential of DEI data by designing and running a pilot; 100% of customers committed to updating 10,000+ job descriptions; Amazon cited pilot for deepening relationship and increasing willingness to spend
• Defined target customer for DEI offerings by querying and analyzing quantitative and qualitative data; yielded unprecedented email marketing open rates of up to 64%
• Created go-to-market strategy for company's first DEI solution by implementing new positioning for existing products; generated $3M+ cross-product revenue in first 6 mo
Jersey City Holiday Meal Exchange Start-Up
Founder/ProgramManager
1/2020 - 1/2021
• Conceptualized and launched a pioneering matching platform connecting community members in need to volunteer cooks; provided 40 Thanksgiving meals
• Iterated and scaled concept by mapping customer journey, analyzing feedback, and building partnerships; expanded reach by 5x in 3 weeks, serving over 200 Christmas meals
BASF Marketing
Marketing Excellence/Global Marketing Strategy Manager
1/2018 - 1/2020
customer feedbacks received, improvement projects resourced at €5M
• Drove Salesforce implementation by resolving region-specific issues, managing training for 150+ people; change management tactics from initial 2020 phase used as model for 2021
• Spearheaded M.B.A. recruiting by setting strategic goals, innovating, and engaging alumni; two Michigan grads hired, strategy document became program recruiting strategy template
BASF Marketing
Executive Leadership Development Program/Product Manager, Marketing Manager
1/2016 - 1/2018
• Created digital marketing strategy based on interviews with 40+ customers and analysis of site analytics; resultant website revisions yielded 156% increase in digital sales leads
• Championed user-centricity for new dashboard by researching best practices and facilitating user experience (UX) workshop; drove 100% target audience adoption in 1st mo
BorgWarner Operations
Continuous Improvement Intern
4/2015 - 9/2015
• Led team to evaluate causes of poor inventory turnover, developed and executed project plan; delivered actionable solutions to improve turnover by 51%, with €26M P&L impact
Chevron Operations
Engineering Project Manager/Rotational Leadership Development Program
1/2009 - 1/2013
• Assessed supply chain costs to move fuel by barge vs. rail; revised standard transportation rate for route resulting in $10M investment decision and accurate margins