Functional Skills
Market Research
Digital Marketing / Advertising
Customer Segmentation
Program Management
Market Mapping
Sector Experience
Business Services
Consumer Goods
Financial Services
Retail
Languages
English
Bengali/Bangla
Hindi
Big 3 Consulting (MBB)
Fortune 500
Top Consulting Firms
Experience
Reckitt Benckiser Group
Management Consulting
CI Transformation Lead (Health)
4/2020 - 12/2020
Led the rollout of an AI-enabled knowledge management platform within the consumer insights and marketing community with the strategic objective of deeper discovery of existing data, enhancing cross-functional collaboration and knowledge sharing
Supported global brand CI Directors in the dissemination and implementation of insights from equity and brand health measurement, market mapping and growth opportunity identification
Supported global brand CI Directors in the dissemination and implementation of insights from equity and brand health measurement, market mapping and growth opportunity identification
Adobe
Marketing
Value Consultant - Digital Strategy Group
2/2020 - 8/2020
Value consultant / digital strategist in EMEA DSG working on engagements to showcase the power, commercial impact and transformative capabilities of Adobe’s solutions
Worked on multiple POVs, strategic business cases and value-mapping exercises on client engagements spanning financial services, utilities, retail and FMCG / CPG
Worked on multiple POVs, strategic business cases and value-mapping exercises on client engagements spanning financial services, utilities, retail and FMCG / CPG
Kantar Consulting
Management Consulting
Associate Director
4/2019 - 10/2019
Senior consultant (Associate Director level) on key brand strategy and growth identification projects
Responsibilities – Client management, data-driven insights discovery, analytics design, strategy formulation and presentation / workshop delivery
Responsibilities – Client management, data-driven insights discovery, analytics design, strategy formulation and presentation / workshop delivery
Danone (Early Life Nutrition)
Management Consulting
Senior Consultant
5/2017 - 10/2019
Spearheaded the rollout and implementation of the global brand equity and performance measurement harmonisation programme across 40 countries
Core responsibilities include alignment and actionability of principle components of harmonisation, global and local stakeholder management, cross-country coordination, development of pilot actionability programmes, roll-out management, design and implementation of brand KPI measurement dashboards and global category presentations
Core responsibilities include alignment and actionability of principle components of harmonisation, global and local stakeholder management, cross-country coordination, development of pilot actionability programmes, roll-out management, design and implementation of brand KPI measurement dashboards and global category presentations
Ferrero
Management Consulting
Senior Consultant
1/2018 - 7/2019
Acting as a lead consultant in the design, implementation and roll-out of a strategic global brand equity measurement programme (across more than 40 countries)
Supporting the global team in achieving stakeholder alignment and on-boarding across more than 30 countries (country insight and innovation teams, country marketing directors, regional marketing directors)
Supporting the global team in achieving stakeholder alignment and on-boarding across more than 30 countries (country insight and innovation teams, country marketing directors, regional marketing directors)
Ferrero
Marketing
China Business Intelligence Manager
3/2018 - 5/2018
Led the Business Intelligence initiatives for Ferrero’s China business unit
Provided strategic inputs and guidance to the top management (GM, Category Marketing Directors, Innovation) on category evaluation, competitive dynamics, performance of sales and distribution strategies, portfolio performance and brand health
Spearheaded initiatives to deepen strategic value by combining multiple data sources and activating more cross-agency collaboration
Provided strategic inputs and guidance to the top management (GM, Category Marketing Directors, Innovation) on category evaluation, competitive dynamics, performance of sales and distribution strategies, portfolio performance and brand health
Spearheaded initiatives to deepen strategic value by combining multiple data sources and activating more cross-agency collaboration
Kantar
Research
Associate Director
10/2014 - 1/2018
Client facing lead role covering account management, delivery of strategic deliverables, business development (through up-sell and cross-sell opportunities)
Led the design, analysis and delivery of a strategic segmentation project in the restaurants / hospitality sector – Delivered presentation with strategic recommendations to client’s executive board
Successfully managed the transition of a global tracking programme of a UK-based retail client from previous vendor to Kantar TNS
Led the design, analysis and delivery of a strategic segmentation project in the restaurants / hospitality sector – Delivered presentation with strategic recommendations to client’s executive board
Successfully managed the transition of a global tracking programme of a UK-based retail client from previous vendor to Kantar TNS
Mondelez International
Management Consulting
Senior Consultant
6/2014 - 10/2014
Global role driving the implementation and roll-out of a global brand equity tracking program (comprising of 250+ brand trackers) valued at $4m+ across 40 countries
Ensuring dissemination and buy-in across a global set of stakeholders (comprising of Global Category Leads, Regional Category Leads, country level senior insights managers etc.)
Ensuring dissemination and buy-in across a global set of stakeholders (comprising of Global Category Leads, Regional Category Leads, country level senior insights managers etc.)
Prophet
Management Consulting
Engagement Manager
5/2013 - 4/2014
Led, designed and established global market landscapes for multi-million-dollar brands in snacking (savoury, sweet, breakfast snacking) for a global food manufacturer
Established brand pillars, mapped innovation pipelines to strategic global landscapes, designed and developed roll-out plans at a regional and country level for multiple brands in a billion-dollar snacking portfolio
Identified growth opportunities in wealth management advisory services for a global investment bank
Established brand pillars, mapped innovation pipelines to strategic global landscapes, designed and developed roll-out plans at a regional and country level for multiple brands in a billion-dollar snacking portfolio
Identified growth opportunities in wealth management advisory services for a global investment bank
McKinsey & Company
Management Consulting
Specialist Consultant
8/2011 - 5/2013
Designed, implemented and rolled-out a rapid, efficient and robust customer research framework for private equity due diligence studies globally (end to end framework that allows collection and interpretation of brand performance in categories in 3-4 days)