• Responsible for the pre-commercialization launch activities of an investigational compound in pediatric myopia for launch.
• Focus on identifying Key Opinion Leaders to be advocates for the brand, managed care planning, messaging differentiation, segmentation, and understanding the patient journey.
• Consulted on external BD opportunities and participated in their forecast.

• Monitor and control brand budgets and forecasts and assess the marketing mix of assigned therapeutic areas and brands to evaluate cost-effectiveness and results.

•Propelled forward progress for marketing five mature pharmaceutical brands comprising 30% of the division’s revenue.
•Expanded non-personal promotional tactics for mature brands through Tele-Detailing with a $7 million budget for promotion and agency outsourcing.
•Established a customer-centric, multichannel digital ecosystem to support personal efforts via non-personal promotions.

• Led all facets of marketing and sales operations for four mature brands.
• Planned and executed HCP, Consumer, and digital marketing activities, including sample strategy and speakers bureau.