Led the marketing function for this global procurement services firm. Responsible for:
• Owning and managing the marketing agenda to elevate and expand Proxima's footprint in the UK and US markets.
• Primary focus on creating the go-to-market strategy and ensuring delivery through innovative and integrated origination and content-led marketing programs, supporting business origination and programs that build the brand.

• Led marketing and sales enablement efforts by building and executing marketing and communication plans for the Global Customer Center of Excellence (COE)
• Drove an active market awareness and analyst campaign to build and elevate customer brand in the marketplace and drive more demand
• Provided marketing and communication support to US Management Consulting, including presentations, research, digital program and content creation, communications, reporting, and project mgmt

In this business development role, managed third party industry advisor and analyst relationships globally across all lines of business for global technology and outsourcing services provider
• Managed relationships with influencers to drive industry rankings and deal opportunities
• Focused on marketing to and closing advisor-led sales contracts while cultivating and managing new and existing relationships with third party advisory firms

Managed the Americas regional marketing team and budget, overseeing marketing and communications programs for nine cross-industry advisory/ consulting business units
• Launched regional account-based marketing program and CRM system resulting in increased brand awareness and sales; revised client survey to track marketing impact
• Developed regional marketing and communications strategy and budget and managed branding and the full marketing lifecycle of programs for each practice unit

Served as Relationship Marketing Manager for top-tier Consumer Products clients Responsibilities included:
• Fully developing key accounts and serving as catalyst for account team activities
• Developing and executing client specific marketing plans and communicating company-wide to ensure alignment with corporate and business unit messages;
• Creating innovative positioning and targeted client messaging;
• Tying marketing activity directly to account performance.

CRM Practice Marketing Manager
• Developed and delivered internal and external communications, marketing and business development strategy to drive CRM services/products to targeted accounts in all industries
• Developed and managed CRM industry alliance marketing programs
• Helped to attain top industry analyst ranking within 12 months of launch of Practice
• Responsible for annual plan and budget, market research; service & solution offering and value proposition development and packaging

Served on the creative team for marketing and communications firm, responsible for creation of print advertisements, radio spots, brochures and sales materials, press releases, etc

Served as a writer for three B2B publications; managed annual awards program and annual supply chain management conference; attended and reported on major industry conferences and trade shows; collaborated with PR firms and corporate communications staff.