Digital transformation in manufacturing, supply chain, marketing & sales, smart products, and new business models in the chemicals and natural resources industries. Conceived and launched the Essen Innovation Center at Accenture focused on inspiring clients in the process industry with the potential of digital transformation and implementing these changes from a prototype to full-scale rollouts. Over 50m€ annual sales generation and 30m€ in contract volume implementation managed.

Digital Solutions / Analytics for the Chemical and Oil & Gas Industry

Strategy and implementation of shared service organization across BASF segments globally. Over 100 mio. EUR
in savings achieved. Focus on service differentiation within shared services in a large corporate environment.

Strategy and implementation of BASF's e-commerce, e-marketing, social media, CRM, pricing, and business rules management systems. Growth of e-commerce platform (15 bil. EUR turnover) from a purely process/productivity focus to an e-marketing focus with increased document and customer collaboration. Creator of the Customer Interaction Portal program to institutionalize customer interaction processes across the sales and marketing community and link them to the supply chain community.

100 mil EUR European dyes and defoamer business. Implementation of business rule strategy to enhance profitability in a declining market.

Strategic development and restructuring projects for petrochemicals, fine chemicals. Post-merger integration of Sunoco ($100 mio.) and Engelhard ($6 bio.) acquisitions. Strategy and implementation of the marketing center of expertise for BASF world-wide.

Development and launch of Clorox Disinfecting Spray and Clorox Disinfecting Wipes ($100 mio.). New categories and nationwide US launch.

Development, pilot testing and nationwide launch implementation of Pine-Sol and Clorox Toilet products.