I consult with SMB and enterprise clients to help define high-level strategy and meet digital marketing goals across multiple channels. With an endless passion for SEO, I have always used a data-first approach and kept user intent and content relevancy in the forefront to provide consistent value as the organic landscape continues to evolve.

I oversee business growth & marketing operations for a full-service digital agency built around the concept of Conversion Rate Optimization. I manage a small team in addition to directly implementing CRO campaigns, using historical data to formulate a hypothesis to test. Using platforms like Optimizely, VWO, and Google Optimize 360, I directed A/B tests to declare statistical winners and iterate on those results for continued growth based on empirical data.

I founded Lizema Holdings to launch and operate multiple digital agency brands, each refined to serve a different hyper-specific niche market. With a business model centered around selling a brand once it achieved consistent revenue, each launch included a corresponding exit strategy. Internal business development, client deliverables, and training processes were all systematized for a seamless transition. I focused on lean operations and rapid growth via scalable bootstrapped growth-hacking.

I helped digital publishing companies conduct strategic launches of information products and SaaS tools. By brokering joint-venture affiliate marketing deals and preemptively split-testing sales copy, I was able to help generate over $4.1 million in first-month sales on a single launch. Ongoing Conversion Rate Optimization efforts have produced up to 300% improvements in landing page transactions.