• Managed end-to-end research projects, prioritising research efforts to align with team goals and business objectives, ensuring a data-driven approach to innovative product strategies.
• Conducted user research studies utilising both qualitative and quantitative methods on platforms like UserZoom (including A/B design tests, unmoderated usability tests, and surveys) to gain insights into customer needs and user behaviours, resulting in strategic narratives and data-driven recommendations.
• Presented research fndings to senior-level stakeholders, advising on strategic plans and roadmaps, which helped to turn complex fndings into actionable insights.
• Developed high-quality deliverables that integrated research fndings into compelling narratives, effectively communicating and sharing actionable insights with stakeholders to inform product decisions.
• Collaborated with cross-functional teams to seek out relevant information that would help advocate for user-centred design, ensurin

• Planned and led consumer interviews to understand user experience, brand awareness and what users would like to see on the Premium paid site.
• A/B marketing and product tests to grow user registration and Premium subscriptions.
• Executed growth surveys to gather necessary research to determine what new features, experiences, and prices users expected from a Premium subscription.
• Developed and synthesised data, test plans and strategies based on the growth surveys and interviews.
• Collaborated with product teams to develop and deliver new features and user journeys to targeted Mumsnet users.

• Strategised and developed comprehensive marketing campaigns, consumer-driven advertisements, and go-to-market creative, across all touch-points, for UK-based events.
• Managed online customer journeys for each event, by developing content and strategically boosting high-performing ads to increase engagement and drive sales for each race.
• Developed audience engagement strategies and reports based on data and consumer insights, to be implemented on digital media and in email campaigns.

• Led and collaborated with external media agencies, creative agencies and social media teams, for above-the-line channels to develop the customer journey from introduction to subscription.
• Researched and monitored A/B testing for new creative and marketing techniques, to ensure The Economist would reach new demographics and expand their target market.
• Fiscally responsible for global digital marketing budgets, ROI, and forecasting. Monthly planning to ensure subscription targets were obtained.
• Developed data-driven, programmatic digital marketing campaigns by providing key search terms to align with SEO and PPC marketing.

• Evaluated consumer satisfaction retail reports to determine on-brand social briefs to better communicate with customers about the app's features.
• Analysed and researched consumer digital retail behaviour and app experience feedback to develop a user-friendly layout with UX designers and app developers.
• Experience with product distribution from initial app retail stages to sales and eventually to consumer delivery.
• Created wireframes, which detailed necessary app changes to simplify usability, resulting in a 5% increase in transactions and customer's time spent on the app.
• Mentored team members to defuse negative retail feedback, resulting in a 10% higher consumer engagement and resolution of app and delivery issues in a timely manner.

• Project management for multiple marketing campaigns by developing creative briefs, producing timelines, managing creative teams, implementing brand standards, and maximising campaign budgets.
• Led brand development workshops, researched target markets and ultimately wrote brand playbooks and guidelines to maintain a consistent voice for multiple companies.
• Researched, executed and worked closely with web developers to create a responsive website for a local fooring franchise company,
• Managed nationwide advertising campaign and developed unique messaging through interactive digital advertisements, innovative transit shelter, and print.