Functional Skills

Market Research
Go-to-market Strategy
Collateral Development
Content Marketing
Primary Research
Competitive Landscaping

Software Skills

Dropbox
G Suite
Microsoft Excel
Microsoft Office
Microsoft PowerPoint
Microsoft Word
Netsuite
Outlook

Sector Experience

Business Services
Healthcare
Life Sciences & Pharma
Real Estate

Experience

SGC Insights Management Consulting
Principal
4/2018 - Present
Healthcare strategy consulting focused on leveraging market knowledge and insights to develop and evolve go-to-market strategy, value propositions, and positioning for specialty and infusion pharmacy, FQHC, and health tech clients.
GreatCall Marketing
Connected Health Marketing
10/2016 - 3/2018
Led B2B marketing for GreatCall's remote patient monitoring solutions.
Walgreens Specialty Pharmacy Marketing
Senior Manager, Payer Marketing Strategy
6/2013 - 7/2016
Spearheaded annual Walgreens Specialty Pharmacy payer marketing plan development (environmental scan, SWOT analysis, customer segmentation/targeting, strategies, tactics), execution, and launch to field sales teams. Target audiences included health plans, health systems, and employers.
Walgreens Infusion Services Marketing
Marketing Lead
9/2012 - 6/2013
Developed specialty disease-state specific patient education materials to enhance clinical management programs and demonstrate our high level of patient care to providers. Created client-specific program launch plans, tailoring resources to each new health system partnership’s needs.
Crescent Healtcare Marketing
Marketing Manager
10/2008 - 9/2012
As head of marketing, led team in development of all payer and provider marketing and communications strategy, planning, and execution for private infusion services company acquired by Walgreens Infusion Services.