Currently engaged in a role with a start-up in education. Responsible for all business and marketing activities including brand strategy, client engagement, community events, strategic partnerships with high school/college advisors, P&L management, and digital marketing efforts.

Reported to the VP of Corporate Strategy, accountable for leading enterprise-wide initiatives to evolve and execute Campbell corporate strategy.

Accountable for setting long-term strategy and developing large-scale new product platforms for the brands that make up the $2.5 billion US Soup business. In this role, my greatest accomplishment was identifying a health and wellness white space opportunity in the soup category, leading to the development of Well Yes!, a new soup product platform that became the biggest new soup brand launch for Campbell's in 10 years.

Accountable for developing integrated business plans and retail-facing strategies for the $770MM V8 beverage business. Managed a team of 5 sales personnel including customer development managers, a category strategy manager and a sales analyst. Partnered with customer account teams to support the launch of V8 Veggie Blends. The juice new item platform launched simultaneously in all channels and exceeded distribution and customer support expectations to achieve over $20MM retail dollar sales in i

Accountable for the full P&L for a portfolio of products and services including Campbell’s Condensed Soup, Campbell’s Microwaveable Bowls, Campbell’s Soup-on-the-Go and CampbellsKitchen.com totaling over $1.4 billion in dollar sales. Delivered +1% net sales and 13% EBIT growth on Condensed Soups by optimizing investments achieving strategic price realization.

Accountable for the Campbell’s Condensed Cooking soups, Campbell’s Gravy and Campbell’s Beans consumer communications strategy, media and consumer promotions investment, new product pipeline, product pricing and product cost savings initiatives.

Delivered FY 11 plan targets and developed the FY 12 operating plan for Swanson Broth and Stock including the development of a new communication strategy incorporating existing products and a new product platform. Drove over 30% net sales growth on V8 V-Fusion through a combination of marketing activities and new product launches; V8 V-Fusion Juice continued to be the fastest growing product in the shelf-stable juice category in its third year of launch.

Provided quantitative data analyses to support business recommendations and monthly volume and financial forecasting.

Integrated consumer research and market trends to develop cosmetic packaging to support Cover Girl and Max Factor brands in North America, Europe and Japan. Worked directly with vendors in the US and Germany to design and set quality criteria for the manufacture of packaging components.