• Managed website rebuild for consumer renovation start-up delivering 50% uplift in conversion bookings; developed retention marketing and social media strategies driving growth in Click through rate, engagement and online reviews.
• Analysed Google Ad spend data to identify high-converting target demographics and prioritise spend.
• Drove improvement of project-level margin by developing relationships with manufacturers to enable improved pricing.
• Developed surveys to understand consumer sentiment across the sales funnel and drove changes to generate new wins.

Managed a small team undertaking detailed primary and secondary research and analysis to build a complex market model to size the global market for the innovation research and advisory market.

Undertook detailed business data analysis to identify key drivers of historical revenue growth on a number of technology and media businesses including an assessment of unit economics for customer acquisition costs.

Programme managed a cross-functional project for a global creative technology platform. Assessed digital marketing, data and technology performance. Worked with workstream leads to synthesise findings into actionable insights.

• Responsible for the delivery of strategy and CDD projects across sectors e.g. healthcare, consumer, media and business services. Responsibilities included designing research streams, ownership of working hypotheses and delivery of reports.
• Managed teams of 4 to 6 people, mentoring and developing team members. Strong interpersonal and presentation skills. Able to quickly build rapport with key internal and external stakeholders.
• Highly competent in Excel, able to analyse large and complex models in a logical and efficient manner.
• Analysis of historic and forecast business performance to identify growth levers and assess the achievability of forecasts.
• Built complex market models in a range of sectors, often from disparate and incomplete data sources to quantify market share/growth and identify growth opportunities. Confident making and triangulating assumptions based on research.
• Competitor analysis / market mapping, customer segmentation, survey writing and analysis

• Worked with public sector organisations including Guys and St Thomas' NHS Foundation Trust and a tri-force Police collaboration programme to generate operational efficiencies and implement new processes.

Primary research on a number of consumer and leisure projects