Fortune 500
Experience
Wheelock College
Marketing
Marketing Manager
6/2011 - 6/2017
Solely responsible for all marketing (content, social, advertising, lead generation) and communications (except PR), brand management, and market research in support of all departments, all faculty, development, and alumni relations. Started out producing all social, video, and most web content, gradually transferring production to others as the team grew to 4.
SRD InterActive
Marketing
Principal
6/2003 - 6/2011
Provided digital marketing solutions for small and medium-sized businesses, to include websites, social media, content, messaging, marketing staff training, marketing strategy, and brand management. Established a reputation on all major social platforms as srdill.
State Street
Marketing
VP Interactive Marketing
9/1997 - 6/2003
Tasked to covert a rudimentary flat website with a staff of 1 into a dynamic, market-influencing interactive experience managed by a team of 17 with a multimillion dollar budget. Built strong relationships with management of all departments, and products. Managed the research and design of localized microsites. Frequently represented State Street's Internet strategy before audiences for Infoweek, GE, the Conference Board, and Intuit.
WebMate
Operations
Director of Consulting
2/1996 - 4/1997
Started as customer service for 8 beta clients, State Street among them. With new ownership, took on management of the developer team to create proofs of concept for web-based solutions for Phillips, Singapore Airlines, and Abbot Labs.