Functional Skills
Project Management
Go-to-market Strategy
Marketing Automation
Market Research
Marketing Operations
Revenue Growth
Content Strategy
Digital Marketing / Advertising
Contract Pricing / Negotiation
Search Advertising / SEM
Software Skills
Hubspot
Marketo
Salesforce
Figma
Google Analytics
Sector Experience
Business Services
Experience
Skillr
Marketing
CMO
7/2021 - 11/2022
I built a team and brand from ideation, taking it to market and raising millions for a Series A. I developed teams and processes for marketing, operations, and design departments.
• Developed the marketing operations and built a hybrid team to develop and create the brand from the ground up.
• Created an award-winning commercial and brand launch strategy by leveraging market research and consumer data.
• Raised $7.5MM in a Series A round based on our MVP product's successful brand launch and adoption.
• Negotiated national iHeartradio campaign and partnership that included the purchase of equity in Skillr for 2.0 launch.
• Developed the marketing operations and built a hybrid team to develop and create the brand from the ground up.
• Created an award-winning commercial and brand launch strategy by leveraging market research and consumer data.
• Raised $7.5MM in a Series A round based on our MVP product's successful brand launch and adoption.
• Negotiated national iHeartradio campaign and partnership that included the purchase of equity in Skillr for 2.0 launch.
Kenzie Academy
Marketing
VP of Marketing
10/2019 - 8/2021
Came in during high turnover to rebuild the team and efforts of the marketing and sales departments. Improved costs on all levels and led the efforts to increase revenue by 10x in 18 months.
• Rebuilt marketing department to take the company from $2.5 Million to $22 Million, increasing enrollment by 415%.
• Reimagined the brand to improve representation and reputation in the industry, leading SNHU to acquire the academy.
• Managed go-to-market strategy for products with Amazon, UC San Diego, and the Walton Family Foundation.
• Transformed department processes that increased productivity while working fully remote during the pandemic.
• Rebuilt marketing department to take the company from $2.5 Million to $22 Million, increasing enrollment by 415%.
• Reimagined the brand to improve representation and reputation in the industry, leading SNHU to acquire the academy.
• Managed go-to-market strategy for products with Amazon, UC San Diego, and the Walton Family Foundation.
• Transformed department processes that increased productivity while working fully remote during the pandemic.
Shapr
Marketing
Head of US, UK, and CA Marketing
7/2017 - 10/2019
• Responsible for all acquisition in United States, Canada, and United Kingdom, increase users from 250K to 2.5 Million.
• Collaborated with a team headquartered in Paris, France, executed over two hundred and sixty unique campaigns in two years.
• Led a team in NYC and Paris that delivered on the KPIs set by the company, lowering cost in all efforts.
• Collaborated with a team headquartered in Paris, France, executed over two hundred and sixty unique campaigns in two years.
• Led a team in NYC and Paris that delivered on the KPIs set by the company, lowering cost in all efforts.
Consultant
Start-Up
Consultant
4/2010 - 7/2017
• Developed and implemented digital marketing and partnerships campaigns, managing the process to ensure efficiency.
• Closed partnership deals for clients with MoMA, Fox, Disney, ABC, Dropbox, MTA, and entertainers for marketing and brand.
• Created marketing and brand strategies for paid, organic, and partnership efforts that delivered positive returns.
• Closed partnership deals for clients with MoMA, Fox, Disney, ABC, Dropbox, MTA, and entertainers for marketing and brand.
• Created marketing and brand strategies for paid, organic, and partnership efforts that delivered positive returns.