Currently consulting on FDA-related consumer research and behavioral science initiatives, predominantly related to pre-market tobacco authorization. Available for additional project work.

Led the consumer research function for US division of Swedish Match. Vital contributor on FDA documents including General Snus modified risk tobacco product (MRTP) application; ZYN pre-market tobacco authorization (PMTA); numerous substantial equivalence (SE) applications; and additional information requests (AIR). Led all commercial market research on highly successful ZYN tobacco-free pouches. Regularly participated in high-level meetings and initiatives with C-suite personnel.

Responsible for consumer research division at best-known market research firm in the sports & entertainment industry. Oversaw strong revenue and client base comprised of sports leagues, teams, venues, sponsors, and entertainment properties. Managed a team of 7 full-time research employees from V.P. through Manager level (along with interns). Served as key point of contact on major studies with clients such as AT&T, ESPN, the NFL, Times Square Alliance, IMG and numerous sports teams/properties.