Experience

Community Storehouse Management Consulting

Consultant

12/2020 - 7/2021

Develop technology and data strategy for local non-profit organization that aids children from low-income families through nutritional and educational assistance.

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Aimia Corporate Strategy & Development

CEO

4/2018 - 5/2020

Assumed leadership responsibility in distressed special situation and ran $1B USD loyalty marketing, analytics and technology business with 17 office locations and 1,500 employees globally. Member of the board of directors of Aimia Inc (Canada), PLM Premier (Mexico) and BIG Life (Malaysia).

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On Point Loyalty Management Consulting

Managing Partner

10/2017 - 5/2018

Led boutique strategy consulting firm with 11 loyalty experts focused on airline loyalty.

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Advent International Management Consulting

Operating Partner

3/2015 - 5/2018

Identified, assessed and grew investment opportunities in the global loyalty and marketing services sectors.

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Premier Loyalty & Marketing Corporate Strategy & Development

CEO

9/2010 - 3/2015

Managed operations of leading B2B2C coalition loyalty company in Mexico (Club Premier) with over 400 employees.

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Aeromexico Marketing

SVP Loyalty

2/2009 - 10/2010

Led team of 60 employees in strategic restructuring of frequent flyer program.

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TACA Airlines Marketing

Director Loyalty and Customer Insight

1/2006 - 1/2009

Reporting to the CCO, led team of 35 people in transforming frequent flyer program into top-tier Latin American loyalty marketing company with market value of ~$250M (top 50 in Central America). Created 7-member department responsible for TACA’s customer research, market intelligence and database analysis.

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TACA Airlines Management Consulting

Manager Strategic Development

7/2005 - 1/2006

Led teams of consultants in managing strategic initiatives for TACA’s C-suite.

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Roche Holding Research

Market Research Analyst

7/2003 - 7/2004

Shaped North American marketing strategy for leading global diagnostics products through consumer research and analysis wherein over 6,000 patients with diabetes are interviewed annually.

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Monitor Group Management Consulting

Strategy Consultant

1/2001 - 6/2003

Worked with teams of consultants and clients to develop solutions to strategic questions.