Functional Skills

Project Management
Sales Force Effectiveness
Digital Marketing / Advertising
Content Marketing
Digital Experience Design
Customer / Vendor Calls
Integration Management (IMO)
Product Launch
Marketing Strategy
Business Analytics

Certifications

PMPProject Management Professional

Sector Experience

Business Services
Financial Services
Retail
Social & Public Sector
Technology
Big 4 Accounting
Top Consulting Firms

Experience

Layerfive Product Management / Strategy
Co-founder, Head of Product and Engineering
11/2019 - Present
Founded and built a SaaS product
•Built a patent-pending AI solution to unify consumer data across the enterprise and be the single source of truth for the marketing performance measurement.
•Acquired funding and built a 6-figure ARR revenue stream

Acxiom Management Consulting
Solution Consulting and Digital Strategy Lead
10/2016 - 11/2022
Provide solution architecture, product design, solution consulting, and digital strategy leadership to financial services clients, e.g., Citi, with $70+ million ARR in services revenue. Key responsibilities are:
•to help the client improve both customer and acquisition marketing performance across all marketing channels, including direct mail, email, web, mobile, display, and social
•Establish digital technology thought leadership and help improve revenue footprint

Skai Operations
Vice President –Professional Services/Customer Adoption
12/2013 - 2/2016
A Sequoia-funded company provides an omnichannel marketing platform.
•Built a global solution consulting, implementation, and professional services organization with core project management, client management, and technical skills
•Improved time-to-value by 50% by cutting product implementation time
•Drove renewals and upsells by improving implementation strategy, processes, tools, and training. Changed market perception from "difficult to implement" product to "easy to implement." Helped close and implemented some of the largest deals
•Aligned sales and services operations around the Salesforce CRM with best practices, improving customer operations efficiency and overall customer satisfaction. Director - Client Service and Integrations

BrightEdge Customer Service
Director of Client Services and Solution Engineering
1/2012 - 1/2013
BrightEdge provides a SaaS marketing analytics platform allowing marketers to optimize search and content marketing performance.
•Responsible for technical services and scaling over 1000 integrations with more than 500 customers and delivering inbound marketing insight to customers such as Nike, HP, JPM Chase, Neiman Marcus, Travelocity, and Home Depot
•Defined and managed integration services for inbound marketing optimization across SEO, SEM, web analytics, social, and content management platforms Senior Manager – Technology Consulting

Deloitte Management Consulting
Senior Manager
1/2004 - 1/2012
Served as a professional services leader in the west region technology consulting practice helping clients evaluate technologies and help with building vs. buy decisions
•Led business assessment and software development of large enterprise business transformation solutions serving customers such as Adobe, Agilent, Aetna, CapitalOne, PIMCO, and the State of California
•Delivered significant value to customers while managing 60%+ margin engagement economics on $10M+ engagements
•Key player in building the national Health Insurance Exchange practice
•Led cloud-based enterprise product development leading teams of over 100 product managers, architects, engineers, and testers