Functional Skills
Internal Communications
Employee Engagement
Content Strategy
Communications
Leadership Development
Change Management / Org Design
Business Planning
Enterprise Content Management
HR Transformation
Organizational Culture
Software Skills
Microsoft Office
Certifications
PCCPProsci Certified Change Practitioner
Sector Experience
Business Services
Consumer Goods
Retail
Social & Public Sector
Technology
Experience
WM Reply
Management Consulting
Independent Consultant, Change Management & Communications
2/2024 - 10/2024
WM Reply is an award-winning digital workplace consultancy that creates exceptional employee experiences for their clients.
Key achievements:
• Led the global rollout of Microsoft Viva Engage for a major telecommunications client, which achieved an 87% employee adoption rate within three weeks of launch.
• Presented a Microsoft Copilot business case to a client's executive leadership team, which showed a 57% productivity boost amongst pilot users. This ultimately secured an additional £100,000 of funding for the next phase of work.
• Hosted a series of focus groups and stakeholder workshops to gather insights on a financial client's current employee digital experience. This resulted in the creation of a multi-year value journey roadmap, which was approved by the client's executive leadership team.
Key achievements:
• Led the global rollout of Microsoft Viva Engage for a major telecommunications client, which achieved an 87% employee adoption rate within three weeks of launch.
• Presented a Microsoft Copilot business case to a client's executive leadership team, which showed a 57% productivity boost amongst pilot users. This ultimately secured an additional £100,000 of funding for the next phase of work.
• Hosted a series of focus groups and stakeholder workshops to gather insights on a financial client's current employee digital experience. This resulted in the creation of a multi-year value journey roadmap, which was approved by the client's executive leadership team.
Silicon Reef
Management Consulting
Head of Employee Experience
1/2023 - 1/2024
Silicon Reef is a Microsoft partner agency that helps clients optimize Microsoft 365 technology to improve employee engagement and achieve business outcomes.
Key achievements:
• Designed and led a Microsoft Viva Goals pilot and change champion program for a global enterprise client, which achieved a 92% post-implementation usage rate and 80% user approval.
• Facilitated stakeholder workshops and C-suite level discussions to present the benefits of the Microsoft Viva suite and identify opportunities for business-wide adoption. This won the business two additional large-scale projects and contributed to revenue growth.
• Partnered with IABC to execute an in-person panel event to showcase Microsoft Viva's ROI, which earned a 4.8/5 rating from the 40 HR and communications leaders in attendance, generated five sales leads and increased engagement with online marketing content.
Key achievements:
• Designed and led a Microsoft Viva Goals pilot and change champion program for a global enterprise client, which achieved a 92% post-implementation usage rate and 80% user approval.
• Facilitated stakeholder workshops and C-suite level discussions to present the benefits of the Microsoft Viva suite and identify opportunities for business-wide adoption. This won the business two additional large-scale projects and contributed to revenue growth.
• Partnered with IABC to execute an in-person panel event to showcase Microsoft Viva's ROI, which earned a 4.8/5 rating from the 40 HR and communications leaders in attendance, generated five sales leads and increased engagement with online marketing content.
The Estée Lauder Companies Inc.
Media & Communications
Senior Internal Communications Manager
2/2022 - 1/2023
The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality cosmetic products.
Key achievements:
• Partnered with the HR and Transformation teams to lead an organizational change initiative to communicate a new brand structure. This included crafting an employee-centric narrative, leadership communications and critical path that mitigated risk and reinforced the 'why' for employees.
• Delivered a regional employee engagement strategy for the 30th Anniversary of the Breast Cancer Campaign, which achieved a 93% participation rate and 90% positive employee feedback.
• Developed a content strategy for the region's employee channels, which drove 94% participation among 3.7k retail employees on Workplace and made the UK & Ireland intranet page the top performing globally.
Key achievements:
• Partnered with the HR and Transformation teams to lead an organizational change initiative to communicate a new brand structure. This included crafting an employee-centric narrative, leadership communications and critical path that mitigated risk and reinforced the 'why' for employees.
• Delivered a regional employee engagement strategy for the 30th Anniversary of the Breast Cancer Campaign, which achieved a 93% participation rate and 90% positive employee feedback.
• Developed a content strategy for the region's employee channels, which drove 94% participation among 3.7k retail employees on Workplace and made the UK & Ireland intranet page the top performing globally.
IKEA UK and Ireland
Media & Communications
Country Co-worker Communications Leader
8/2020 - 2/2022
IKEA is a multi-national retailer that produces, sells and markets affordable furniture and homeware.
Key achievements:
• Designed and executed a multi-channel communication and change strategy to launch a personalized mobile app, which reached 70% of non-desk workers across the UK & Ireland and empowered executive leadership to drive adoption.
• Developed and led a communications and engagement campaign to promote IKEA's COP26 partnership and inspire the region's 12,000 co-workers to take climate action, which resulted in 83% of respondents reporting they would adopt more sustainable lifestyles.
• Delivered IKEA's COVID-19 internal communications strategy and leadership approach, which resulted in 77% of co-workers expressing satisfaction with the support they received.
● ADDITIONAL EXPERIENCE
Key achievements:
• Designed and executed a multi-channel communication and change strategy to launch a personalized mobile app, which reached 70% of non-desk workers across the UK & Ireland and empowered executive leadership to drive adoption.
• Developed and led a communications and engagement campaign to promote IKEA's COP26 partnership and inspire the region's 12,000 co-workers to take climate action, which resulted in 83% of respondents reporting they would adopt more sustainable lifestyles.
• Delivered IKEA's COVID-19 internal communications strategy and leadership approach, which resulted in 77% of co-workers expressing satisfaction with the support they received.
● ADDITIONAL EXPERIENCE
Lendlease Group
Media & Communications
Internal Communications Manager
4/2019 - 7/2020
As a senior member of Lendlease Europe’s Corporate Affairs team, I supported our C-Suite executives with their internal communications initiatives and strategies. This included providing advice and counsel, leading and the executing the COVID-19 internal communications strategy, managing large-scale employee events such as our Global Employee Update, serving as the European communications lead for Lendlease's global change management and transformation program, developing evidence-based strategies and campaigns, managing our interactive employee engagement app and supporting our internal clients and business units.
Clarivate Analytics
Media & Communications
Internal Communications Manager
9/2018 - 4/2019
As the internal communications manager for the London office, I supported key business leaders and their teams in delivering strategic communications content. This included building trust and credibility with senior executives through sound advice and strategic internal communications planning, managing channels and content for diverse audiences and stakeholder groups, managing our internal communications channels and partnering closely with HR, Marketing and global business units to support and implement communications plans, employee engagement initiatives and events.
Engineers & Geoscientists of BC
Media & Communications
Senior Communications Officer
3/2018 - 8/2018
As an interim senior communications officer, I was responsible for facilitating and coordinating stakeholder consultations--including through webinars, focus groups and an all member survey -- in an effort to gain member buy-in and support for proposed amendments to bylaws. I also analysed the data we receive to create a communications strategy that aimed to increase engagement, answer the 'why' for our members and ultimately encourage members to vote 'yes' to the amendments.
I supported a member engagement strategy to ensure that both the public and our members are aware of and understand the Association's mandate and role, as research has suggested there is a disconnect. I also led the media tracking and reporting for initiatives such as National Engineering Month and our province-wide advertisement campaign (bus spreads, transit shelters, YVR Airport, etc.); prepared key messages and speeches for C-Suite executives and supported the administration of Lobby Days.
I supported a member engagement strategy to ensure that both the public and our members are aware of and understand the Association's mandate and role, as research has suggested there is a disconnect. I also led the media tracking and reporting for initiatives such as National Engineering Month and our province-wide advertisement campaign (bus spreads, transit shelters, YVR Airport, etc.); prepared key messages and speeches for C-Suite executives and supported the administration of Lobby Days.
ICBC
Media & Communications
Senior Communications Specialist
3/2017 - 3/2018
I provided communications support for ICBC's corporate priorities and strategic direction. A key focus was working with senior leadership to develop meaningful core messages that resonated with employees and stakeholders. I also led multi-channel internal communications activities central to ICBC's corporate strategy in an effort to engage and empower employees. Additionally, I wrote and implemented communication plans to support business areas with key initiatives, including serving as the communications lead for the Road Safety team's province-wide distracted driving education and awareness campaign; providing advice and counsel to internal clients and supporting my team members with their communications planning.
Capilano University
Media & Communications
Senior Communications Advisor
11/2014 - 3/2017
-Routinely provided internal and external communications support including writing and editing key messages, news releases, articles, briefings, speeches, social media messaging and other promotional materials.
- Developed communications plans for strategic initiatives such as the 2016 brand refresh project.
-Facilitated opportunities to gain consensus from stakeholders on the plan activities and timelines and oversees the development and deployment of plan deliverables.
-Worked with key influencers and departments across the organization to develop and implement sound strategic initiatives across multiple mediums including print, e-mail and web.
-Advised the President’s Office and key spokespeople on communications best practices.
- Developed communications plans for strategic initiatives such as the 2016 brand refresh project.
-Facilitated opportunities to gain consensus from stakeholders on the plan activities and timelines and oversees the development and deployment of plan deliverables.
-Worked with key influencers and departments across the organization to develop and implement sound strategic initiatives across multiple mediums including print, e-mail and web.
-Advised the President’s Office and key spokespeople on communications best practices.
BC Pension Corporation
Media & Communications
Senior Communications Advisor
9/2013 - 11/2014
-Developed and led communications plans for strategic initiatives, such as the member experience project, including creating the project schedule, setting milestones, identifying audiences, outlining objectives, executing tactics and evaluating success
-Worked with the Business Performance Measurement Unit to conduct research and evaluations, including surveys and focus groups, to benchmark and measure the effectiveness of the corporation’s communications strategies and materials
-Developed and implemented a social media strategy for the Municipal Pension Plan, identifying key performance indicators and expected outcomes
-Provided a full range of writing services for the corporation including researching, drafting and editing print and electronic materials
-Advised senior leaders on communications best practices, which supported staff through change and increased engagement with corporate priorities.
-Prepared presentations and speaking notes for senior leaders and Boards of Trustees
-Worked with the Business Performance Measurement Unit to conduct research and evaluations, including surveys and focus groups, to benchmark and measure the effectiveness of the corporation’s communications strategies and materials
-Developed and implemented a social media strategy for the Municipal Pension Plan, identifying key performance indicators and expected outcomes
-Provided a full range of writing services for the corporation including researching, drafting and editing print and electronic materials
-Advised senior leaders on communications best practices, which supported staff through change and increased engagement with corporate priorities.
-Prepared presentations and speaking notes for senior leaders and Boards of Trustees