Effectively planned, managed, and executed consumer e-commerce and social media marketing initiatives. Crafted and executed strategic quarterly/monthly marketing plans, including theme-based promotions. Oversaw email marketing, innovated templates via A/B testing, and orchestrated social media endeavors across major platforms.
• Led successful rebranding: revamped logo, name, URL, and website, driving a 13% brand recognition increase and 20% higher website traffic post-launch.
• Executed monthly/quarterly plans, yielding 9% average sales growth, and maintaining a consistent brand presence.
• Innovated email templates via A/B testing for a 48% click-through increase and 17% higher conversion rates.
• Managed social media platforms, securing a 12% rise in followers for top industry keywords.
• Mentored Marketing Coordinator, fostering a productive team and on-time project delivery.
• Analyzed data to unlock new segments, driving an 8% customer base expansion.
• Utilized metrics fo

Founded and managed a consulting business, providing ongoing strategic guidance in digital marketing, marketing automation, and social media to local realtors. Led a team of 3, overseeing daily operations, project management, budgeting, contract negotiations, planning processes/systems, and maintaining a social media presence for key clients.
• Amplified client brand presence by collaborating with luxury realtors, resulting in a 54% increase in brand recognition.
• Crafted compelling branding and marketing materials, driving a 30% rise in customer engagement, and making a significant impact on customer interaction.

Managed interns and team members, ensuring timely project delivery. Led operations; project management, agile workflow development, deadline setting, client management, and budgeting. Executed CRM system and restructured processes. Cultivated relationships with 30+ clients from diverse sectors. Directed WordPress site management, tracked analytics, and optimized SEO. Created investment pitch decks.
• Generated $65K in revenue, boosted productivity within internal departments by 30%, and reduced costs by 10%.
• Enhanced delivery by 25%, and open and click-through rates by building and carrying out email campaigns.
• Improved productivity time by 20% by developing automation workflows.
• Increased engagement and conversions through FB Ads for clients by 10%.
• Scaled team members from 2 to 12, driving significant growth.

Crafted strategic social media approaches aligned with business goals, overseeing 10+ client accounts on Hootsuite. Produced Adobe Photoshop materials for promotions, sales, and events. Evaluated copy for websites, blogs, and captions.
• Elevated client engagement by 45% through innovative social media strategies, resulting in increased brand visibility and customer interaction.
• Streamlined content creation process, reducing turnaround time by 30% for digital marketing materials, enhancing campaign agility and client satisfaction.
• Conceived and developed storyboards for video shoots featured on YouTube, garnering over 20,000+ views.

Implemented enhanced strategies for overdue account collections, introduced an automated process for monthly reconciliation, and managed comprehensive financial reporting and tax preparation across multiple companies.