Management of X-functional team across Buying, Merchandising, Marketing and Consumer Insights. Team of 150, revenue of £1.3bn

• In addition to the below Sportswear GM role, I have been leading all of ASOS' Branded portfolio and strategy for 7 months.
• Full Ownership of partnerships inclusive of PVH / Ralph Lauren / H&M / Inditex and 250 other key brands across Buying, Merchandising, Marketing and Strategy - Turnover £2.5bn.
• Leading a team of 350 with a focus on creating culture and crafting a renewed branded strategy – with a focus on segmentation, speed, systems and consumer connection.

• Leading Marketplace, Brand, Merchandising & Ops for EMEA (Team of 70).
• Ownership of the Sharp Point of Nike brand – including all EMEA collaborations, distribution and storytelling.
• Leading the SNKRS platform / DTC business – focusing on membership, engagement, values and purpose. $1 bn turnover.
• Channel responsibility for P&L and Strategic Planning.
• Leading full Go to Market Strategy from product creation & X-functional strategy to commercial planning & partner alignment,
• Ownership of key moments such as Paris Fashion Week, Milan Design Week and Innovation Summits.

• Leading all functions for NSW in the EMEA business.
• Turnover $4bn

• Working with JD Executive Management on Strategic plans, Digital investment, Territory Expansion and Growth - Leading Global Engagement for JDG
• Leading JD Sales in EMEA - $1 BN turnover.
• Managing a team of 8 Senior AE's + Brand and Operations

• Leading Athletic Specialty– Footlocker / JD / Snipes / Zalando
• Leading Nike's top tier strategy - inclusive of total re-set of distribution and development of Nike lab strategy.
• Strategic partnerships with all accounts to ensure clear positioning within EMEA Marketplace.

• Managing both commercial teams and product / design from inception.
• Full global responsibility for all distributors, agents and territory sales teams.
• Quadrupled Fred Perry revenue in 7 years – from $30 to $120m
• Development of collaborative relationships inc. CDG & Raf Simons.
• Managed full UK, U.S. & Asian business including JDG, Nordstrom, Isetan, Bloomingdales & top-end independents such as Kith & DSM.
• Management of global trade show calendar - requiring quarterly visits to Tokyo, USA, Paris, Barcelona, Berlin & Italy.

• Introduced 'segmentation' within the UK market for Reebok and developed their fashion distribution channel.
• Responsibility for the launch of 'RBK' within the UK market including all music product – S. Carter, G. Unit & Ice Cream
• Total EMEA leadership of Japanese premium edition (JPE) product

• Whilst at University I established a Music event management company
• Turnover of £500,000 per annum / regular events to capacity crowds of 2,500
• Responsible for all financial organisation, promotion and liaising with relevant parties including venue, artist management and media