• Led cross-functional complete commercialization opportunity pursuit teams with experts in commercialization, marketing, sales, pricing & market-access, patient support, supply chain, data & analytics, medical and regulatory that resulted in 3 large complete commercialization partnerships with emerging bio-pharma to launch innovative products in neuroscience, cardio-vascular, hematology, oncology, metabolic disorder.
● Conduct commercial due diligence on new product partnership opportunities and develop a shared view of all the "risks", "opportunity" and "forecast" in multiple scenarios and the commercial budget for each scenario to inform the term sheet for EVERSANA's complete commercialization deals with emerging biopharma cos.
● Develop integrated insights plan and execute on those plans via a team of consultants, data analytics experts, internal SMEs, syndicated reports, primary market research to crystallize our collective view of the market
● Plan and facilitate brainstorming

• Led the Competitive Intelligence practice as part of three-member leadership team to coach, train and develop a team >40 - analysts, consultants, engagement managers and associate principals in strategy consulting.
• Led numerous project teams of analysts, consultants, engagement managers to deliver >500 Market insights, insights and analytics projects over 15 years for pharma clients to inform strategic, operational and tactical decisions.
• Created an environment that fostered, developed and retained top talent. Identified, recruited, and built the team associates, consultant, and engagement managers to support Business Intelligence Practice.
• Ensure knowledge sharing across the practice and conduct training programs in Market insights and analytics.
• Consistently retained 5 core clients at top 10 pharma, mid-size pharma and small pharma for >7 years
• Implemented the structure, process, governance, and SOPs for aligning on key business / intelligence questions, external ins

• Part of integrated sales team for EBPs (Emerging Biopharma) – developed "Critical Success Factors" for launch for >20 potential clients that led to integrated services deal closures worth >$10M with 6 EBP.
• Successfully led and delivered >40 CI projects each year over the last 7 years with average gross margin of >40%
• Received CEO's award for business excellence in driving integrated deal with 2 EBPs clients.
• Supported an IQVIA deal of ~$250 million for clinical trials in GI space with competitive landscape analysis.
• Provided expert analysis of commercial hurdles for a cancer drug for Exon20 insertion mutant NSCLC to support a CSO (Contract Sales Organization) pitch to a large pharma that led to a multi-year $4.0
● deal.
• Grew 2 top 5 pharma account from $500K of Market insights in 3 years and have sustained the clients/revenue in the range of $500-$800K over the last 5 years.
• Led multiple Market insights and insights projects in various therapy areas on a

• Led market assessment projects across multiple geographies to develop insights on market dynamics, entry hurdles and
opportunities to support market entry strategies of the clients.
• Created process to assess client's objectives, market dynamics, key assumptions, current knowledge, key business
questions (KBQs) leading to Key Intelligence Topics and Questions.
• Coached/trained analysts and consultants on research and Market insights, insights and analytical skills.
• Developed international Market insights capabilities for IMS in Asia, Latin America, Australia & Canada in addition to
running core projects in the US and in Europe and successfully completed projects across 13 countries.
• Led multi-year long terms projects in Auto-Immune Disorders, Respiratory, Neuroscience and Respiratory therapy areas for large pharma clients.
• Facilitated war-game workshops to develop shared understanding of key business issues and develop alignment in
developing strategy across various

• Managed market landscape analysis and strategic environmental assessment projects for pharmaceutical clients to
support product development, portfolio planning, business development and marketing strategy.
• Managed and delivered projects involving competitor's timeline of product launch, status of clinical studies, life-cycle management strategy, positioning, sales force structure and marketing claims.
• Managed several projects involving medical conference coverage and primary/secondary research to support launch and commercialization strategies, life cycle management strategies, licensing opportunity assessment, managed care
strategy, LOE strategy and organizational structure and process benchmarking.

• Covered several medical conferences to develop a point of view on drug development in various therapy areas
including auto-immune disorders (rheumatoid arthritis, crohn's disease, Ulcerative Colitis), oncology, respiratory.
• Conducted phone interviews to elicit information to validate hypothesis generated through secondary research.
• Designed and conducted several primary market research projects to bring forth the voice of customer as distilled
insights to inform brand planning and commercialization strategies.
• Provided insights on early warning signal and emerging threats by monitoring the competitive environment.
• Kept projects within budget, managed client expectations and scope creep.
• Handled inhaled respiratory products competitive landscape and monitoring projects for large pharma and covered several medical conferences to conduct on-the ground live research to develop insights on competition.

BioEnterprise Corporation is a bioscience incubator for Northeast Ohio which supports emerging life-science start-ups in commercializing their technology
• Conducted due diligence to evaluate market potential for bioscience companies with early-stage technologies.
• Evaluated market potential of a number of healthcare business segments (e.g., home healthcare, specialty pharmacy, dialysis services, pain management services, bariatric surgery, hyperbaric chambers, and contract research industry) to
support the private equity investment initiative.
• Consulted client companies on market size, segmentation and product development strategy based on market
potential with different target label claim scenarios.
• Consulted client companies on exit options, strategic partner selection and funding opportunities.

• Conducted primary market research and market assessment of pharmaceutical products and competitive strategies of other products in the market to develop marketing plan, select new products, rationalize product portfolio, segment customers and distinctly position products with overlapping indications.
• Marketed a portfolio of antibiotics, anti-HIV and Market insights products for 25 countries in Africa with a team of 6 area managers and 80 medical sales representatives.
• Coordinated with medical affairs and agencies to prepare marketing collaterals. Prepared training manuals and slides on each therapeutic area, conducted medical training for the sales team.

• Played lead role in creating and implementing the launch plan for new division to market anti-cancer drugs in India. Actively managed selection of products, sales team and distributors.
• Conducted primary market research and market assessment of pharmaceutical products and commercial strategy and utilized such information to design and implement marketing strategies of pharmaceutical products.

• Promoted a portfolio of anti-tuberculosis products in assigned territory and captured on the ground intelligence.
• Negotiated end of quarter inventory purchase with local wholesalers and retailers.
• Addressed challenges that physicians were facing in selecting treatments for TB patients.