With a decade of experience in the branding industry, I've worked with world-class agencies in North America, Europe, and Asia, making me adept at delivering on both verbal and visual brand strategy, including but not limited to:
• Brand Story
• Brand Personality Attributes
• Consumer Profiles
• Portfolio Strategy
• Naming

The Black Sheep Agency is a cause-driven brand shop focused on amplifying messages and accelerating impact.
• Oversaw three accounts in the nonprofit industry and took projects from brief to design
• Coordinated with clients on a daily basis to translate their needs to the creative team and meet all objectives and deadlines in a timely manner

• Created the brand Saigonita (naming, brand positioning, logo design) and started the first closed-door restaurant in Saigon
• Judged the 2019 Saigon Outcast Taco Fest one year after being turned down
• Press: TEDx, Vice MUNCHIES, Forbes, David Rocco's Dolce Asia TV show, Saigoneer, Oi Magazine, Seven Million Bikes podcast, VnExpress, Banana Magazine, Dim Dam Dom Magazine

• Created strategies for brands for the Southeast Asian region based on the brand truth, consumer insights, and competitive analysis
• Clients included Nestlé, Mondelēz, Suntory PepsiCo, AB InBev, Acecook, Nutifood, Vinasoy, Asia Foods, and Blue Ocean

• Strategy lead for Diageo across the APAC region with an F17 agency evaluation score of 86%, one of the highest across all Carat regions
• Facilitated both external workshops for clients and internal trainings for local Carat teams in the Philippines, Singapore and Malaysia
• Published in Marketing Interactive, profiled in McCombs Alumni Magazine and McCombs Center for Global Business

• Responsible for analyzing brands from an audience and contextual viewpoint, creating brand strategies and design briefs, and naming new-to-world brands and sub-brands
• Projects ranged in scope from defining a local ramen business to conducting global audits for the redesign of the world's most iconic CPG brands; clients include Target, Frito-Lay, General Mills, Mondelēz
• Assisted in developing the strategic brand perspectives for new business pitches with a 46% win rate

• Coordinated across multiple disciplines to take the client’s brief from ideation to a successful reality; brands include Smirnoff, Captain Morgan, Godiva Liqueur, and Crown Royal
• Dug up insights in order to enter the consumer mindset and create a powerful brand strategy that will lead to practical design executions and commercial success
• Presented strategies and concepts to international clients in a clear and engaging manner for over 35 projects

• Supported the Strategy team in the London office by executing category audits and bringing my energy and enthusiasm to all that I do
• Conceptualized and initiated an intern project to improve all interns’ understanding of the roles of strategy, client services and design and how they interact with another while creating value for Landor