Functional Skills
Communications
Human Capital Consulting
Data Modeling
Market Research
Go-to-market Strategy
Brand Strategy
Change Management / Org Design
Data Collection / Research
Marketing Strategy
Growth Strategy
Sector Experience
Consumer Goods
Media & Entertainment
Retail
Social & Public Sector
Technology
Big 4 Accounting
Top Consulting Firms
Experience
Deloitte
Media & Communications
Summer Associate, Human Capital (Technology, Media, Telecommunications)
5/2022 - 8/2022
• Led end-to-end development of new communication platform for cross-functional collaboration in hybrid Fortune 100 workplace, equipping 85+ departments with streamlined information to increase worker efficiency
• Collaborated on five workstreams, including facilitating 15 new automations to 40+ member team; synthesizing North Star strategies across seven functional leads; and convening 20+ partner orgs for an inaugural summit on FY23 prioritization
• Collaborated on five workstreams, including facilitating 15 new automations to 40+ member team; synthesizing North Star strategies across seven functional leads; and convening 20+ partner orgs for an inaugural summit on FY23 prioritization
NEW YORKERS FOR CULTURE & ARTS
Other
Policy Consultant
2/2021 - 6/2021
Nonprofit to support organizations, independent artists, and cultural workers. Policy Consultant
• Oversaw visioning, development, and production of 6 City Council and Mayoral candidate forums, engaged 200+ organizational partners, 150+ candidates, and 3,000+ New Yorkers to help elect 5 culture-focused candidates in '21 election
• Developed a policy proposal balancing qualitative input of 50+ stakeholders, resulting in a $25M increase in city arts funding
• Oversaw visioning, development, and production of 6 City Council and Mayoral candidate forums, engaged 200+ organizational partners, 150+ candidates, and 3,000+ New Yorkers to help elect 5 culture-focused candidates in '21 election
• Developed a policy proposal balancing qualitative input of 50+ stakeholders, resulting in a $25M increase in city arts funding
TARA SHEENA, LLC
Start-Up
Independent Manager and Producer
1/2017 - 6/2021
Sole proprietorship offering creative management, fundraising, and production services to independent performing artists. Independent Manager and Producer
• Elevated clients' industry profiles through fundraising $250K of new revenue (over 3 yrs) and executing digital media campaigns that grew avg audience size 25% per engagement
• Produced avg 50 events/year and negotiated 30+ contracts/year for 30+ clients since 2017, resulting in an avg of $200K+ in annual client revenue
• Elevated clients' industry profiles through fundraising $250K of new revenue (over 3 yrs) and executing digital media campaigns that grew avg audience size 25% per engagement
• Produced avg 50 events/year and negotiated 30+ contracts/year for 30+ clients since 2017, resulting in an avg of $200K+ in annual client revenue
THE BESSIE AWARDS
Marketing
Development and Marketing Manager
1/2014 - 10/2018
The largest awards ceremony for the NYC dance community. Development and Marketing Manager (Seasonal)
• Designed and implemented all marketing and social media campaigns, raising audience engagement 20% YOY; devised and executed corporate sponsorship program, with AMEX as lead funder, growing to be 20% of annual revenue in
• Designed and implemented all marketing and social media campaigns, raising audience engagement 20% YOY; devised and executed corporate sponsorship program, with AMEX as lead funder, growing to be 20% of annual revenue in
Movement Research
Other
Development Manager
1/2018 - 6/2018
Nonprofit developing creative services and opportunities for performing artists worldwide. Development Manager (2017 - 2018)
• Led a cross-functional 3-person team overseeing 2 annual galas, 12-person Board of Directors, and fundraising $750K/year
• Designed and implemented Capital Campaign raising $500K in
• Led a cross-functional 3-person team overseeing 2 annual galas, 12-person Board of Directors, and fundraising $750K/year
• Designed and implemented Capital Campaign raising $500K in
Movement Research
Other
Development Associate
10/2016 - 12/2017
analysis to improve customer engagement, increase funding 10% from government sources, and create 2 add'l staff roles Development Associate (2016 - 2017)
• Increased donor base by 25% YOY by improving outreach by developing consumer insights and targeted marketing campaigns
• Mobilized diversity, equity and inclusion efforts (DEI) by soliciting Board contributions to mandate and support anti-racism training for staff of 12, resulting in programmatic transformation, increasing BIPOC artists' involvement 25%
• Increased donor base by 25% YOY by improving outreach by developing consumer insights and targeted marketing campaigns
• Mobilized diversity, equity and inclusion efforts (DEI) by soliciting Board contributions to mandate and support anti-racism training for staff of 12, resulting in programmatic transformation, increasing BIPOC artists' involvement 25%