Hear.com is a prominent hearing care provider in the US. At their direct-to-consumer brand, Soundbright, I spearheaded the full lifecycle of the e-commerce platform's design and development process. This involved initial application prototyping, stakeholder alignment, and the management of design and development teams, leading to a seamless and effective product evolution from concept to launch.
• Managed the end-to-end design and development process, including user experience design, systems architecture, and full stack development.
• Directed a cross-functional team of developers, designers, and marketers to align project objectives and ensure seamless execution of product initiatives, using agile methodologies to guarantee timely delivery of enhancements and features.
• Developed and implemented a video production workflow for Hear.com, enhancing content delivery and engagement across platforms.
• Improved the PageSpeed rankings of websites by optimizing front-end and back-end f

NameStation helps find available domains and hold name contests. As a founder and CEO of the self-funded startup, my role included everything from application prototyping and UX design to systems architecture and full stack development.
• Designed and built a fully automated platform attracting 1M+ monthly visitors with a $0 advertising budget (SEO organic traffic only).
• Optimized usability, conversions and traffic by monitoring and adjusting user journeys and experiences based on different roles.
• Implemented SEO strategies to reach high ranking SERP positions in Google with highly competitive phrases.
• Hired and managed freelancers as needed for specific design and development tasks.
• Integrated APIs: Facebook, Twitter, Google, Verisign, Sedo, Paypal, Stripe.

Created interaction design concepts, defining the structure, layouts and flows for various ITV websites. Prototyping, creating wireframes, workflow modelling, content structuring, SOA.
• Improved the search and browsing experience. Conducted usability tests, A/B testing;
• Established the tagging infrastructure and a taxonomy with a controlled vocabulary;
• Improved Single Sign-On utilization and performance;
• Improved Google Search Appliance utilization for better search experience;
• Wrote technical designs, user stories and acceptance tests;
• Ran various tests and programmatically created personas for automated testing.

Established and led a boutique web design and development agency, overseeing all technical operations.
• Collaborated directly with cross-functional teams and clients to identify project requirements, ensuring
• alignment with stakeholders' vision and business objectives.
• Spearheaded adopting and optimizing development workflows, significantly enhancing productivity
• and project turnaround times.
• Directed the recruitment process, interviewing and hiring a diverse team of developers, analysts,
• database administrators, and designers, growing the team to 50 members.
• Designed detailed wireframes and prototypes using user-centered design principles to deliver intuitive
• and compelling user experiences.
• Continuously refined and advanced project management and development methodologies, leading to a measurable increase in client satisfaction and repeat business.

Local Labs is a New York-focused social web application designed to deliver information in location-specific context. Its features include communities, real-time update feeds, media galleries and structured profiles for a number of data objects – NY buildings, neighbourhoods, restaurants, listings, events, companies, city services etc. Some of the more challenging tasks involved utilizing spatial data structures, importing and syncing a large number of data sources, integrating API-s to gather semantic metadata for object profiles.
• Prototyped the user interface and participated in defining the system architecture. Worked closely with the client on daily basis to define the business requirements, defined work items for the team.
• Researched and integrated several 3rd party API-s, including Google Maps, Amazon S3, Metaweb, Facebook, Twitter.
• Wrote technical specifications, test cases, created relational data models.
• Mentored the developers about best practices, participated in

Played a major role in a team of developers building e-commerce applications for L'Oréal brands. Worked closely with clients to define their expectations, planned for hardware and software scalability. Created site wireframes, technical designs, data architecture. Developed system specifications in conformance with corporate development and documentation standards. Completed the following projects:
• www.biotherm-usa.com – high-profile e-commerce web site with heavy traffic. Extended the components developed for L'Oréal by Microsoft. Worked closely with Microsoft and INS developer teams in Paris and US.
• www.kiehls.com – created wireframes, wrote the technical specifications, set up the project architecture based on Microsoft Enterprise Library and programmed the application in a very tight timeframe. The challenging part with this project was integrating the back-end and order processing with Yahoo store to save development and maintenance costs. Kiehls.com also has complex diagnos