Provide ECommerce and CX strategy and interim leadership

Providing workplace stress management to the Greater Cleveland, Ohio area. Looking to expand regionally and nationally.

Develop e-commerce and online marketing strategy, interpret KPI’s and web analytics, coordinate web development initiatives and manage online advertising. Ensure all efforts are contributing to the achievement of organizational objectives, accurately supporting the brand position and communicating the value proposition of Step2 on the greater web and representing the voice of the online consumer internally.

Prioritized the implementation of projects and initiatives that drove additional qualified visitors to the Insurance.com website. This was accomplished through improved organic search rankings, optimized paid search landing pages, and relevant and timely content for website traffic audience