Create and execute differentiated plans to acquire first party data and personalize customer journeys across a portfolio of 9 international brands in Rum, Tequila, Gin, Whiskey and RTD categories.

Key Contributions:
• Drive $894K in purchase intent value and 4.2% customer engagement growth across 9 portfolio brands by identifying content, cohort behavior and design insights in collaboration with agency partners and brand leads.
• Deliver 4.55 BPS customer engagement improvements by pioneering geotargeted activations and on-premise data acquisition programs for growth stage portfolio

Developed growth strategy for D2C e-commerce brands ranging from newly launched to $40-50M annual recurring revenue. Delivered all customer business presentations, led internal team meetings, and reported to the COO. Defined quarterly KPI targets, improved reporting processes, and identified potential opportunities to improve customer lifetime value and acquisition costs across client portfolios.

Key Contributions:
• Produced 179% MoM client revenue growth by identifying growth opportunities across paid media and CRM channels and leveraging stakeholder influence.
• Improved reorder rate by 216% and boosted engagement by 198% by identifying gaps in customer lifecycle for $30M apparel retail brand.

Targeted market opportunity, while defining customer segments, positioning, and messaging. Formulated and implemented growth initiatives from end-to-end. Managed vendor relationship for marketing deliverables, including strategic planning, briefing, implementation, analysis, and KPI reporting.

Key Contributions:
• Enabled 320% increase in marketing qualified leads by devising customer acquisition strategy through definition of target industry segments, building CRM database of 5K contacts, and developing marketing automation tech stack.
• Improved YoY website traffic by 294% by liaising with external vendor and internal team to develop and implement marketing materials such as video use case studies, blog posts, and paid/organic social media advertising.

Coordinated with global marketing and sales team to develop new product launch plans. Reviewed cosmetics category sales, promotion, and distribution trends on weekly basis by using Nielsen and NPD data and presented recommendations to CXO level leadership.

Key Contributions:
• Created $25M product strategy for Garnier Fructis hair care by leveraging consumer insights to forecast market size, product assortment, pricing strategy and merchandising
• Launched 12-piece makeup collection into U.S. retail and eCommerce market and generated $1M in revenue in two months by collaborating with cross functional partners to plan inventory and create digital/retail strategy.

Managed operations in high volume retail store by assessing customer foot traffic as measured by daily sales of $150,000 and comparing against allotted payroll hours for 200 employees. Hired and managed cross functional teams of 50 members for all 14 sales floor departments while managing the performance of 4 direct reports.

Key Contributions:
• Analyzed sales data for $53M store to identify operational inefficiencies and retrained 40 team members to implement new procedures that saved $100K in lost inventory and achieved district-level recognition for the store
• Developed leadership capabilities of 6 direct reports by streamlining their workflow and providing direct feedback and coaching which led to 21% increase in sales across 6 departments and enhanced customer experience by 10%.