• Chief strategist to optimize the entire revenue cycle from first brand touch to customer growth for clients;
• Fractional executive (VP, CMO) for key clients;
• Create lead scoring and prioritization models, including implementation in Marketing Automation Platforms, Salesforce/CRMs, Audits, ABM strategy, etc.
• Develop strategies for brand penetration, messaging, content development, nurture, inbound and outbound campaigns, ABM, thought leadership, persona development, event management and more;
• Strategic Project Management for implementations, integrations, website launches, etc.
• Candidate and vendor search, interviewing and selection on behalf of clients;
• White-listed resource for agencies like Inbox Army, Thought Capital, and more;
• Alignment of clients' teams, internally and with other functional departments; often managing clients' in-house marketing teams;
• Full-service technical and creative team of 35-50 individual contributors and strategists.

Interim Paid Media Director, DEIB Committee Leader
Spear Marketing Group, Remote, US February 2021-November 2021
● • Manage team of direct report Account Managers & their accounts; manage Digital Media Managers on all accounts; support entire Account Services team on client strategy and growth;
• Create & drive client strategy for all revenue points, including Marketing Operations (MOPS), Account-Based Marketing (ABM), Lead Scoring & Prioritization Schemas, Go-To-Market (GTM), technology stack & implementation, full-funnel campaigns, sales/marketing teams alignment, Paid/Earned/Owned/Shared (PESO), sales enablement & customer retention & growth;
• As the Lead Scoring SME, designed the lead scoring model for Tier 1 clients including a "Top 10 Globally Most Recognized Brand";
• All clients have seen increase in pipeline since implementing our programs;
• Increased my retainer billables by 659% in four months and retained throughout tenure;
• Responsible for budget, headcount, hiri

• Oversee all client strategy and execution for Marketing Automation, Web Development, ad campaigns, and other digital marketing projects for clients
• Client onboarding, pricing, resource allocation & traffic management
• Direct management of all production and account management teams
• Develop engagement & project plans, payroll, new client development & client retention.
● EXPERIENCE – PRIVATE CONSULTING & SALES
● Consultant

• Develop sales methodology for mid- to major- level accounts and path to promotion for team;
• Analyzed existing procedures, created Customer Relationship Management (CRM) Software Criteria, and evaluated vendors. Resulted in custom-development of CRM solution in-house.

Industrial Ad Network SME GlobalSpec, Inc. – Troy, NY October 2005 - March 2010
● • Ranked 3rd of 120+ sales reps in 2008; highest rank of my tenure level; averaged 163% to quota.
• 2009 goal of Mid-Major Account Ratio 1:5; 2008 and 2009 ratio was 1:4 in a team average of 1:12;
• Create, sell & implement a wide variety of marketing product combinations to non-traditional (i.e. new markets) advertisers targeting the engineering, high-tech, and industrial space;
• Clients include software companies (Infor, Epicor, Rockwell Software, HighJump, Fullscope, etc.), universities/certification programs, trade associations and trade show producers;

• Create & sell Information Technology training programs to local businesses. August 2005 – October 2005

• Create & sell Information Technology training programs to Enterprise Level accounts
• Company seat on Tech Valley Executive Council

• Assistant Manager of two facilities for all operations: personal training, daily banking, member relations, community relations, corporate communications and reporting, and efficiency management.

• Responsible for all sales and training for New York State automobile dealers on registration software.

• Position created to verticalize the Legal Marketplace and introduce IKON's products and services to this new domain. Sold directly & team-sold with Senior Account Executives to Law Firms;