• Create and execute marketing strategy full cycle for 10+ events over the course of a year in various industries. Marketing includes website editing and creation, brochure and marketing collateral, PPC, external advertising, email marketing campaigns, social media, content creation, content syndication and amplification, influencer marketing, event planning, and more.
• Distribute and allocate budget towards events to increase ROI from previous year.

Responsible for managing the marketing activity of one of URW’s flagship shopping centers, Garden State Plaza. Execute short- and long-term plans that drive $4 billion in sales, over 2 million people in traffic and NOI growth. Responsible for overseeing and supporting local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement.
• Executed Small Business Success program resulting in $20k of income for the business.

• Globally responsible for delivering the top of funnel acquisition strategy as well as creating brand awareness and producing lead generation for the brand, where 71% of sales revenue comes from top of funnel marketing activity.
• Utilize the full marketing mix including email, SEO, PPC, third party, blog, social media, events, webinars and PR to plan, develop and implement effective B2B marketing campaigns in line with the customer lifecycle.

• Led user, influencer, client acquisition strategy, consumer experience, CRM system, and member retention: resulting in 300+ new influencers actively in TicketChat app.
• Directed Public Relations campaign proposals with influencers and clients as well as ensuring campaigns are executed successfully once live.
• Performed extensive audience analysis and customer development research to understand how to position and market the product to a niche target market.

• Strategically coordinated all Marketing functions for the global launch of a new diabetes product to launch in 2016.
• Led the achievement of key marketing functional projects such as managing relationships with ad agencies, social media strategies, etc.
• Managed product marketing plans to ensure the achievement of financial/budget expectations and product line strategies.

• Connected the media and celebrities with our brand and purpose.
• Constructed PR pitches and compiled media lists to actively pitch National and Local TV shows, radio shows, print magazines, and podcasts.
• Landed HairZing multiple spots in TV, Radio, and Podcast outlets.
• Measured ROI on all event expenses and managed PR budget.
• Coordinated editorial credits/pulls and handle outreach to media/press.

• Achieved aggressive sales goals in apartment rental industry resulting in high commissions.
• Created marketing advertisements that substantially increased visibility and interest of available units.

• Led team in the Philippines by managing them with weekly training sessions focusing on business development, which increased appointments by 2% for the VP.
• Applied proactive lead searching tactics; qualifying, and making sales calls with prospective clients while developing strategic plans for clients, to aid in increasing sales in retirement plans.
• Managed development and implementation of a successful social media and marketing strategy, which increased fan reach by 10,000 in one year.

• Head market researcher for clients’, while compiling top reviews via our clients’ customers and their products. Created those text reviews into live YouTube videos, leading to successful sales results and click-through rates for clients.
• Content creator, editor, and manager of compelling posts for all blog and social media to increase a consistent brand presence and fan reach.