• Spearheaded creation of new global creative platform (Big Idea), driving distinctiveness and brand recall, outperforming prior work with a +12% Ace Metric score.
• Designed a new global marketing COE structure, increasing domestic and international productivity by
● 20%.
• Executive Leadership Team (ELT) member reporting to the CEO. Responsible for board management, franchise marketing advisory council management, strategic business planning, and resource management.
• Oversaw all aspects of marketing, including brand management, digital marketing, consumer insights, merchandising, product development, market research, and talent development.
• Managed FY23 $40M marketing fund, $50M virtual brand, and $100M DSP business.
• Increased consumer opt-in +7% vs PY during Q4 Holiday programing, contributing +3% in incremental topline sales. "You are an exceptional leader in our organization and immensely valuable to our success!"- Chairmen of the Board

• Revitalized a 150-year-old iconic American brand, achieving first growth since 2017 by repositioning the brand, introducing new product innovation, and launching a new creative big idea. Results: managed a $480M P&L with 2-year growth of +11.5%, US household penetration +33%, and all-time high volume market share, leading key competitors by +50 basis points.
• Drove the $220M Irish Whiskey portfolio to +5.9% topline growth, US household penetration +15%, and value market share +20 basis points lead over key competitors vs PY by increasing brand affinity.
• Created a new-to-world comprehensive Irish Whiskey portfolio of brands (8) driven by global category and consumer insights, totaling a 70k case incremental volume opportunity.
• Expanded Irish Whiskey portfolio to Global Travel Retail, China, and Poland, enhancing brand profitability by +20 basis points.
• Transformed global marketing organization, driving growth up to +35% in key markets; managed 9 cross-functional reports for

• Maintained base business growth of +1.2% vs PY, profit +1.7% vs PY, and share +12 basis points vs key competitors (Paul Newman's & Amy's).
• Managed a $450M P&L for California Pizza Kitchen and Nestlé's new-to-world brand Outsiders Pizza Company.
• Delivered a breakthrough Super Premium Nestlé USA innovation strategy, leading a cross portfolio team to develop 23 Nielsen Basis winning concepts, supporting future market share gains.
• Led and managed a team of 3 experienced marketers, driving development and performance.

• Led and coached Nestlé Waters and Purina Global Business Units through an end-to-end product transformation project, improving global innovation and profitability. Innovation speed-to-market increased by +23% vs 2PY.
• Handpicked for a strategic corporate leadership role in Global HQ, reporting to Nestlé's Global Head of Strategy for Food Portfolio.
• Proven expertise in innovation management, project management, product launch, and process optimization.

• Spearheaded frozen snacking innovation portfolio, achieving +10 basis points in market share, +3.4% topline growth, -3.1% cost optimization, and +5.3% brand contribution year-over-year. Successfully repositioned the role of frozen snacks within the US Foods portfolio.
• Managed $80 million P&L, overseeing financial performance and strategic initiatives.
• Achieved significant market share growth, cost savings, and enhanced brand contribution through innovative strategies and execution.

• Managed $980 million P&L, brand equity, paid media, and influencer strategies, resulting in +5.8% topline growth and +20 basis points in market share.
• Developed and scaled Nestlé's first-ever influencer marketing strategy, achieving +2.8% incremental topline gains.
• Directed $80M general market and $40M Hispanic market media strategies, optimizing campaigns for maximum impact.
• Led packaging transformation, enhancing brand distinctiveness by +13%, modernizing the brand proposition (Brand on the Rise), and increasing purchase consideration by +7% compared to previous packaging.
• Proven expertise in media strategy, influencer marketing, and packaging transformation.

• Created a new-to-world portfolio of brands, driving topline sales from zero to $8.2 million in less than one year.
• Delivered +420% topline sales in Y2 vs Y1, same item sales increase +30% vs Y1, and launched +150 new SKUs.
• Led the creation of a 5-year strategic vision and plan to develop a proprietary portfolio of brands to compete in the super-premium NYC marketplace.
• Proven expertise in sales growth, new product launch, revenue generation, strategic visioning, brand development, and competitive positioning.

• Led salty snacks, beverage, pet care, and HBA own brand strategies, optimizing value chain and I&R initiatives, with $872 million P&L responsibility, resulting in +6.3% topline growth vs PY.
• Developed annual marketing plans across a portfolio of 4 brands, achieving compounded 3-year topline growth of +11.3%.
• Improved product development timeline by +112%.
• Proven expertise in brand management, rebranding, multi-category management, marketing planning, product development, and P&L management.

• Enhanced Walmart and Target product sell-in success by +15% through product analysis, ethnographic research, and consumer insights, driving +18.3% topline sales growth.
• Led commercialization of 5 consumer segmentation innovation pipelines, differentiating product assortment and achieving +10% same consumer incrementality.
• Coached and scaled 350+ product developers on new consumer-centric product development methods, showcasing expertise in consumer segmentation, product commercialization, and coaching.