Experience

BOSTON CMO LLC Management Consulting
Managing Partner
2/2010 - Present
? Founded leading edge marketing consultancy from conception and strategy, through start-up and on-going operations.
o For subsidiary of major technology vendor: led annual world-wide marketing planning. Consulted on successful implementation of closed loop digital marketing project that returned revenue 6 times greater than initial business plan.
o For marketing services firm: led planning and trained staff for new digital marketing LoB. Resulted in successful growth business.
CA TECHNOLOGIES Marketing
Vice President, Professional Services
8/2006 - 2/2010
? Led marketing strategy development for $450M worldwide professional services organizations. Team won corporate marketing awards for high quality collateral and services catalog.
? Re-positioned CA Services from custom quoted to standardized implementation services. Average implementation time decreased by 34% and profitability increased by >20%.
MIT MEDIA LAB Marketing
Associate Lab Director
5/2004 - 7/2005
? Redirected communications and sales collateral from Lab centered to customer focused. Increased sponsor retention rate by 78%
? Grew Fortune 2000 sponsors from 51 to 68 and sales revenues by 16%. The Lab had a positive P&L for the first time in four years.
HEWLETT PACKARD COMPANY Marketing
Vice President, Solutions and Portfolio Management
5/2002 - 12/2003
? Launched worldwide solutions portfolio including customer, consulting and managed services.
? Drove marketing strategy that re-positioned HP as an enterprise services leader.
? Grew solution orders by 23% per year.