My passion: understanding customer journeys, buyer journeys, product journeys and creating unique insights by carefully observing behavior.

- Qualitative and quantitative customer research (NPS, journey mapping)
- CRM Selection and Adoption,
- Sales Performance and Sales Efficiency Improvement

- Extensive market research projects (VOC) to better understand why customers buy/ prefer the brand and how product and offering compares to all major competitors
- Redefined value proposition and clearly separated strategy and tactics tailored to the distinctly different target audiences.
• Stopped multi-year $MM IT project and replaced it with a more agile approach, with smaller, more flexible tools, use SaaS instead of on-premise,

• Designed and executed a new road show concept focused on dealer activation, student and educator training, and ‘Open House‘-events for intense customer engagement and optimized PR exposure in 30+ Metro areas across North America, generating Millions of TPs
• Marketing Automation and launched NPS survey to 250k+ contacts to turn loyalty into revenue and prevent churn
• Revised approach to (traditional) print media, print collateral, implemented a ‘mobile first’

Working across North America with 10 operating plants, 3 Regional Sales Directors, 20+ Sales Executives, 400 Million USD

- Lead Generation, CRM, Pipeline Management, Web content, Marketing Automation, and Sales Enablement
- Customer Satisfaction Surveys, Market Segmentation, Trade Shows, PR, Corporate Identity

Global director of Marketing for Electronic Sensors with ownership of the Global Product Portfolio and Marketing Mix (4P), by transforming a team of product managers at HQs in Germany and provide direction to over 40 product managers worldwide at subsidiary level.