Functional Skills
Market Research
Communications
Project Management
Marketing Automation
Revenue Growth
Product Marketing
Content Strategy
Employee Engagement
Digital Marketing / Advertising
Business Analysis
Software Skills
Microsoft Office
Microsoft Excel
Hubspot
Salesforce Marketing Cloud
Sector Experience
Business Services
Consumer Goods
Real Estate
Social & Public Sector
Technology
Experience
Building Your Own Brand Coaching & Consulting
Marketing
Director of Marketing
12/2012 - 5/2023
●Led successful B2B and B2C branding and digital marketing campaigns as Director of Marketing & Branding, driving 5-30x revenue growth and an 80% increase in engagement rate within 90 days for clients
●Achieved a 200% increase in lead conversion rate on LinkedIn pipeline by refining messaging, conducting trends research, and better understanding target audience
●Delivered exceptional results to clients, with 97% achieving marketing goals in a shorter time frame than average
●Earned over 40 written recommendations from clients in 4 years, leading to partnerships with companies such as Merck, Amgen, Wells Fargo, Kaiser Permanente, Bank of America, and Hewlett Packard
●Achieved a 200% increase in lead conversion rate on LinkedIn pipeline by refining messaging, conducting trends research, and better understanding target audience
●Delivered exceptional results to clients, with 97% achieving marketing goals in a shorter time frame than average
●Earned over 40 written recommendations from clients in 4 years, leading to partnerships with companies such as Merck, Amgen, Wells Fargo, Kaiser Permanente, Bank of America, and Hewlett Packard
Blue Bandit Digital Marketing
Marketing
(Contract) Director of Marketing & Business Development
9/2022 - 12/2022
●Prospected new business and identified target markets for clients, resulting in 30+ qualified leads and 10 converted clients in 3 months via coaching, brand development, marketing strategy, and target demographic assessment
●Formed 4 strategic partnerships with complementary marketing agencies within 3 months to optimize services
●Identified and secured strategic sponsorship opportunities to increase brand awareness
●Revamped sales and marketing materials, improving workflows, improving messaging and processes with better communication of software services to ideal customers
●Formed 4 strategic partnerships with complementary marketing agencies within 3 months to optimize services
●Identified and secured strategic sponsorship opportunities to increase brand awareness
●Revamped sales and marketing materials, improving workflows, improving messaging and processes with better communication of software services to ideal customers
Vooks
Marketing
Director of Marketing & Branding Consultant
12/2020 - 6/2021
●Provided executive coaching and assisted in reviewing and assessing branding statements, mission statements, and core values for companies
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Advisedon optimal marketing strategies, conduct reviews, LinkedIn tools, and additional services, resulting in successful marketing campaigns that increased credibility, online presence by 4x, and employee engagement by 96%
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Managingpeople and guided company through successful brand building, value proposition, and segmented marketing strategies, driving an 80% increase in online engagement and 4x organic growth in their LinkedIn following within 6 months
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Ledclient marketing campaign that achieved a 96% employee engagement rate through a predictive index survey
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Advisedon optimal marketing strategies, conduct reviews, LinkedIn tools, and additional services, resulting in successful marketing campaigns that increased credibility, online presence by 4x, and employee engagement by 96%
●
Managingpeople and guided company through successful brand building, value proposition, and segmented marketing strategies, driving an 80% increase in online engagement and 4x organic growth in their LinkedIn following within 6 months
●
Ledclient marketing campaign that achieved a 96% employee engagement rate through a predictive index survey
LinkedIn
Marketing
(Contract) B2B Marketing & Branding Consultant
10/2017 - 2/2018
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Contractedby LinkedIn's Job Seeker Premium department to assist in building personal brands on LinkedIn, selected as 1 of 35 providers out of over 500 million users
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Consistentlyreceived high levels of customer satisfaction and positive reviews from clients, resulting in a continued role as a consultant for the entire project despite cuts to the contractor team
Contractedby LinkedIn's Job Seeker Premium department to assist in building personal brands on LinkedIn, selected as 1 of 35 providers out of over 500 million users
●
Consistentlyreceived high levels of customer satisfaction and positive reviews from clients, resulting in a continued role as a consultant for the entire project despite cuts to the contractor team