• Directed project execution and managed teams, ensuring alignment with scope, budget, and timelines while delivering impactful outcomes.
• Spearheaded an organizational transformation for a federal healthcare agency including strategic planning, organizational assessment, structural redesign, process optimization, and change management and communications.
• Analyzed research portfolios using quantitative and qualitative methods to optimize strategic decision making and research funding investment.
• Developed and delivered leadership training on emotional intelligence, problem-solving, and team-cohesion.
• Secured $15M+ in follow-on contracts through client relationship-building and high-quality project delivery
• Drove business growth through relationship-building, opportunity development, capture activities, and strong proposal writing.
• Led design of Rios employee performance management approach

• Provided strategic guidance, insights, marketing and research expertise, and workshop design and facilitation to clients across industries.
• Led strategic research on arts organizations, patrons, and donors and designed and facilitated workshops for a start-up serving arts organizations.
• Designed and analyzed a survey about the effectiveness of manager coaching and leadership approaches to inform product development and communication strategy of a manager training company.
• Designed and analyzed market research studies on pharma, consumer products, and DEIA initiatives for KRC Research (former employer).

• Strategized, designed, and executed research to help Communications, PR, Marketing, and other business leaders uncover and apply insights using a variety of quantitative, qualitative, and analytic methods.
• Analyzed and synthesized findings to form recommendations to segment, and prioritize stakeholder groups, inform and test campaign messaging, and map stakeholder experiences and decision journeys.
• Led mixed method research among benefits administration professionals at multi-national corporations to identify new profit pools and optimize product/service offerings for a leading benefits administrator.
• Designed and executed foundational research among C-Suite decision-makers and provided consultative guidance to inform the launch of a new premium Weber Shandwick consultancy.
• Developed the "Culture Risk Check," an employee diagnostic to predict cultural crises within organizations.

• Advised Chief Marketing, Sales, and Commercial Officers and their teams at Fortune 1000 companies on best practices and strategy execution to accelerate implementation of their critical priorities.
• Led a team of six supporting nearly 250 client relationships representing a $12M+ book of business, as well as supporting new sales and growth.
• Delivered high-impact presentations and workshops to audiences of 20-400 on topics including branding, value propositions, persona-building, content marketing strategy and deployment, organizational structure, social media, digital marketing, customer experience, customer understanding, buyer journey mapping, persona building, sales and marketing collaboration, and marketing planning.
• Partnered with Business Development team to develop and qualify leads, close new business opportunities, and retain clients.
• Delivered voice of the market to Product team to guide product strategy

• Served as primary project manager and lead researcher studying challenges confronting Chief Marketing Officers and their teams at Fortune 1000 companies.
• Synthesized qualitative and quantitative data to uncover the root cause of marketing leader pain points, challenge conventional wisdom approaches, and prescribe best practice solutions
• Distilled data and insights into compelling presentations designed to drive action and change on topics related to B2B customer decision making and buying behavior.
• Co-authored insights featured prominently in best-selling book, The Challenger Customer (Portfolio, 2015).

• Employed human-centered design methods to design and direct insight-gathering projects to understand consumers' needs for USA Today, US Community Publishing, Television, and Digital divisions
• Led user experience (UX) research to inform new digital product development and the redesign of Gannett's 100+ local news websites and other digital properties

• Strategized, designed, executed, and analyzed research programs including surveys, focus groups, in-depth interviews, and ethnographies for a variety of corporate, media, non-profit, political, and government clients.
• Led multi-stage research project to help Major League Baseball understand why African Americans showed waning interest in baseball.
• Directed research to position Lifetime Television as the voice of women's politics during 2008 election.
• Strategized and executed multiple surveys for high-profile political campaigns