➣ Positioned a challenger brand to capture 10%+ market share in 1 year. Increased close rate by estimated 15% by removing largest block in funnel.
➣ Expanded revenue by est. 20%+ by introducing a new digital solution, with the potential of a 70%+ multiplier effect on existing business.
➣ Drove Go to Market content strategies for a client by testing AI-generated content versus human-created content.
➣ Scaled a high-growth Tech company operating in different markets
➣ Positioning + Messaging: Corporate Brand + Content Strategist
➣ Set Go to Market Strategies for Lower, Mid, and Enterprise Markets

Fractional CMO to Silicon Review's 50 Top Startups

• Positioned Proof by aligning brand, category, product for the market
• Introduced partnership marketing + brand ambassador sales initiatives
• Relaunched entire digital footprint (web, social, paid, organic)
• Instituted metric-driven, trackable demand gen strategies
• +950% increase in website visits and behavioral activities
• +250% increase in social following and behavioral activities
• +500+% increase in deal velocity (months to weeks)

VP of Marketing who owns Go to Market, Brand, Category

BRAND
+97% page visits and behavioral activities
+96% brand awareness
+447% digital impressions
8 Tier 1 Media (CNBC, Bloomberg, BBC)

SALES
+25% sales revenue
5K new Fortune leads
2.5X increase in AR Event registration/attendance
+30% LinkedIn organic growth, unique visitors, clicks, new followers
+90% Twitter growth in page visits and mentions, +400% impressions

So thankful to have consulted for an All-Star list of clients: Kimberly-Clark Professional, Ogilvy, Home Depot, IHG, JWT, 22Squared, Mizuno, State Farm, Proof Analytics.

Together we’ve opened new markets, innovated, disrupted, positioned, and turned category confusion into multimillion dollar revenue.

Kimberly-Clark (2020-2021)
• Turned category confusion into a large future revenue source. Split our product set and helped spawn a new division. New category growth projected at $15M over 10-year period. Category drives sales from related brands, so will have a multiplier revenue effect.

State Farm, 2019-2020
• Digitally transformed our corporate website, created end to end product customer journey mapping, and overhauled SEO content strategy and execution. In less than 6 months, created a pioneering prototype to completely overhaul a declining digital app product.

22Squared, Taproom 2018
• Doubled ecommerce market share and 150% increased lead gen in 1 year.

Business consultant on website content projects and right-hand person to the CMO of our digital consulting firm.

• On a team of 7, successfully turned a broken interactive web content project into a Multi-$1,000 Revenue generating product that within the first year has sold to a 1,000-member hospital, a 2,500 member College, and a 5,000 member International Organization.
• On a team of 8, created a new branding approach for a digital interactive client. Within 1 year, we saw the company's revenue grow 20%.
• Consistently edited/created 2-3 strategic marketing pieces per month on a demanding time schedule.

usiness consultant on a variety of marketing and business development projects, including K-Hovnanian, Microsoft, Tenet Healthcare.

2010 - 2011
Tenet Health Care, Business Development
• Researched and created a $$ Multi-Million Executive Proposal to reduce our sales cycle from 15 weeks to less than 9 weeks. Proposed solution was immediately adopted by the C-Suite.
• In less than 4 months, developed an IT strategy to automate 3 steps in the marketing campaign cycle and devised an analytics model to refine market campaigns.

2007 - 2009 K-Hovnanian Home Building
Marketing Consultant to home building teams
• Attained first-call contract status with 2 major builders.
• Repeat, continual consulting to 4 K-Hovnanian locations.

2007 Microsoft
Business Analyst to a Marketing Executive at Corporate Headquarters
• Improved our market-forecasting ratio to a record 90% accuracy.
• Implemented a new strategy for a 5-state marketing team.