 Pioneered a groundbreaking vehicle subscription startup, taking business from ZERO to $2M in subscription ARR (annual recurring revenue) in less than 18-months.
 Launched a go-to-market strategy, landing industry partnerships with Mercedes-Benz, Acura, and automotive dealerships, doubling REVOLVE’s vehicle fleet.
 Shaped value proposition, brand, vision, and mission, engaging employees, customers, and partners.
 Led sales, finance, vehicle operations, and customer service.

• Led 200-member national sales organization, integrating sales planning & execution for marquee brands—Crockpot, Mr. Coffee, Oster, Sunbeam, and FoodSaver.
• Transformed the business from brick-and-mortar to e-commerce, accounting for 14% of sales by 2015.
• Segmented marketing efforts by customer and product, creating customer experts to serve as liaisons between sales and marketing.
• Reorganized the sales department to focus on channels and customers to manage over 50 categories.