Functional Skills

Market Research
Go-to-market Strategy
Customer Segmentation
Market Mapping
Survey Work
Voice of the Customer
Business Intelligence
Business Analysis
Customer / Vendor Calls
Digital Marketing / Advertising
Economic Analysis
Innovation Management
Primary Research
Qualitative Research
Quantitative Research

Software Skills

Microsoft Word
Microsoft Excel
Microsoft PowerPoint
SPSS

Sector Experience

Consumer Goods
Financial Services
Media & Entertainment
Retail
Travel & Hospitality

Languages

English
French
Arabic
Fortune 500

Experience

Omnicom Group Marketing
Director
6/2021 - Present
Brand Strategy Director responsible for managing and overseeing brand, innovation and growth projects that help start-ups to F500's scale. Day-to-day liaison for Sr. Leaders, helping to advise their current brand strategies and its implications on communications, design, innovation, acquisition integration and internal brand operations.
IPG Management Consulting
Associate Director
7/2019 - 5/2021
Associate Director of Strategy at a brand transformation agency managing projects in healthcare, retail, consumer and B2B technology. Helped clients re-define their category, unlock product design through CX strategy and build robust brand architecture portfolio
Interbrand Management Consulting
Senior Consultant
1/2017 - 7/2019
Senior consultant responsible for supporting on F500 accounts relating to brand strategy, brand architecture, brand positioning, data analytics, secondary research + diligence, brand platform design and training jr. staff members
WPP Marketing
Brand Analyst
4/2015 - 7/2019
Supported sr.strategists on qualitative and qualitative projects including segmentation research, trend reporting and storytelling for retail, healthcare, CPG, technology and financial services clients
Macy's Corporate Strategy & Development
Planning Analyst
8/2012 - 3/2015
Worked as a planning analyst to help drive financial and operational strategy for corporate retail giant entering omni-channel e-commerce era
Nike Marketing
Experiential Marketing Intern
9/2011 - 1/2012
Worked on multiple celebrity backed experience campaigns and events across NYC campus'