Empowered the organization to communicate the value of its products to both internal and external audiences. Deliverables:
Established and implemented a corporate department focused on enhancing product and brand expertise, resulting in more accurate, informative, and persuasive communications Uncovered the 'why' behind our brands and products, distilling value propositions and competitive differentiators into powerful and propelling messaging Developed clear, engaging narratives from complex technical information, informing and inspiring diverse audiences across multiple platforms Collaborated with cross-functional teams and stakeholders to develop and deliver external communications across digital channels, media relations, public relations materials, and employer branding initiatives Directed corporate product education: designed and implemented a scalable product education program that successfully engaged over 5,000 employees across 9 global regions Leveraged diverse internal com

Translated global trend data into actionable insights, empowering the company to meet customer demands. Deliverables:
Enhanced communication and alignment across the organization by establishing an intelligence department and centralized hub for trend analysis, market data, and brand standards Effectively communicated key insights and recommendations to stakeholders through compelling presentations, reports, and other creative materials, demonstrating strong writing and presentation skills Informed decision-making by researching and communicating cross-industry trends, directly influencing product development and marketing content Created captivating internal communications, including media-rich intranet content, videos, and inspiring keynotes, to elevate employee engagement and understanding of company initiatives Strategically directed colour management and customer-facing colour naming to reinforce brand identity
● Professional Summary Continued:

Drove brand growth through innovative and impactful strategies to surpass business goals.
● Deliverables:
● Shaped and maintained the image of 7+ luxury brands, ensuring consistent messaging and experiences across all touch-points to drive customer loyalty and business growth Developed engaging narratives and presentations that effectively informed and influenced diverse audiences, including consumers, industry professionals, media, and government agencies, ensuring a clear understanding of complex information Nurtured relationships and managed 280+ accounts to enhance brand awareness, drive sales, and inspire affinity Managed budgets and resources through strategic planning to deliver maximum ROI on initiatives

Increased market share of luxury wine and spirit brands across the Prairies through innovative initiatives. Deliverables:
Adapted global communication strategies to align with local market nuances to exceed channel objectives Built strong relationships with media and industry partners to elevate brand positioning Exceeded performance targets through effective resource management, strategic partnerships, and data-driven decision-making; expanded growth across provinces by 20%, securing 320+ on and off-premise accounts Drove visibility by leading 45+ successful activations; secured sponsorship and led on-site activation for Moët & Chandon at the JUNO Awards Demonstrated cultural agility and adaptability across various international settings

Oversaw 3 luxury boutiques, driving operational excellence, effective retail strategy, and team growth. Delivered superb client experiences and cultivated an inclusive culture, earning recognition as Innovative Retailer of the Year (RCC).

Opened new location and oversaw all aspects of retail operations of 14 000 square foot store offering fashion apparel for women, men and children. Successfully managed 50+ employees, market-specific product assortment, customer service, loss prevention and merchandising.

Grew assortment and performance of brands such as Prada Sport and Theory through exceptional client development, merchandising, and promotional events. Recognized as Employee of the Month.