At Ferrero, I managed end-to-end brand strategy for our premium chocolate portfolio. I led ATL and BTL campaigns, shaped digital marketing plans, and collaborated closely with cross-functional teams to drive successful product launches. I worked hand-in-hand with sales to strengthen market presence, optimized media spends, and used data-driven insights to guide decisions. This role helped me sharpen my consumer understanding, build strong stakeholder relationships, and uphold Ferrero’s global brand image in a competitive market.

Roles & Responsibilities
• Created concept for live video production studio to enable sales team to connect with customers remotely
• Worked closely with external agency to execute performance marketing activities including Paid SEM, Social media campaigns, SEO, Content creation for website, Scaling up of existing campaigns
• Performed secondary research for sustainability marketing trends, activities, and case studies
• Performed competitive analysis for 100+ competitors through secondary research

Roles & Responsibilities
• Responsible for executing the offline and online marketing activities for the Microsoft Gold Partner
• Received Star Performer Award for delivering 3K/month website traffic & 100% increase in social media followers
• Responsible for creating marketing strategies that drove awareness, engagement, and conversion
• Created website and landing pages and managed subsequent updates including monitoring and metrics
• Responsible for the execution of outreach strategies including performance, email & account-based marketing
• Created content strategy for various outreach initiatives, including email sequences, blogs, whitepapers, case studies, sales enablement materials, videos, LinkedIn InMails, and social media campaigns
• Partnered with cross-functional teams of the organization for successful execution of marketing strategies and to craft messaging that resonates well with customer segments
• Created SEO strategy and managed SEO of the company website thr