Certifications
Six Sigma Black Belt
Sector Experience
Business Services
Healthcare
Industrials
Life Sciences & Pharma
Technology
Languages
English
Gujarati
Fortune 500
Experience
The Strategic Passage Group, Inc.
Management Consulting
Managing Director
4/2014 - Present
Lead a marketing driven consulting firm that helps medical technology companies drive top line growth; clients include large Fortune 500 and start-up med device and biotech organizations
Completed over 50 consultative projects, resulting in increased client revenues of $3.4M; projects include market assessments / entry decisions, launch plans, product pitch decks, five year strategic plans, creation of sales training material, and market research for developing product requirement documents
Completed over 50 consultative projects, resulting in increased client revenues of $3.4M; projects include market assessments / entry decisions, launch plans, product pitch decks, five year strategic plans, creation of sales training material, and market research for developing product requirement documents
Abbott Laboratories
Marketing
Director of Marketing
10/2012 - 4/2014
Led upstream and downstream marketing teams to define and execute commercial selling strategy for the MediGuideTM Technology product franchise; reported to the global VP of the cardiovascular business
Developed strategies, tools, messaging, and programs and launched seven different products (catheters, guidewires, system hardware/software); exceeding sales targets by over 37%
Developed strategies, tools, messaging, and programs and launched seven different products (catheters, guidewires, system hardware/software); exceeding sales targets by over 37%
Abbott Laboratories
Marketing
Senior Manager
10/2010 - 10/2012
Developed product and commercialization strategy (concept to launch) for a medical GPS based technology
Led cross divisional and functional working groups across product development, marketing, and clinical to ensure successful new product launch (exceeded launch sales targets by over 45%)
?
Led cross divisional and functional working groups across product development, marketing, and clinical to ensure successful new product launch (exceeded launch sales targets by over 45%)
?
Anthem / WellPoint
Corporate Strategy & Development
Director of Marketing
1/2009 - 10/2010
Led the strategic development of a company-wide initiative to inform industry thought leaders on WLP’s efforts to improve the health care system; created three-year plan and executed various marketing strategies
Secured buy in from Executive Leadership (including CEO) on the strategic vision for this new initiative; conducted extensive external market assessments and aligned internal priorities with go-to market approach
Secured buy in from Executive Leadership (including CEO) on the strategic vision for this new initiative; conducted extensive external market assessments and aligned internal priorities with go-to market approach
GE Healthcare
Management Consulting
Client Program Manager - Enterprise
6/2006 - 1/2009
Managed cross-functional project teams and led GE Enterprise strategic marketing consulting efforts to deliver value-driven strategic business recommendations to various hospitals/healthcare systems