Managing member of an organization with a track record of assisting product manufacturers, real estate teams, and startups across diverse industries develop or strengthen their visual identity, establish meaningful brand strategies, and cultivate internal growth in a scalable way. Worked with companies to align creative and marketing strategy with larger business objectives by translating high-level perspectives into intricate operational details and identifying internal and external resources required for execution Designed workflows and implemented processes to meet organizational needs related to branding & messaging, creative production, marketing, and lead generation Identified existing operational inefficiencies among creative and marketing teams and present solutions to fill gaps in an organization's structure or processes using people, technology, or process improvement Crafted impactful print and digital deliverables to create a cohesive brand experience (environmental graphic

Transitioned my creative thinking skills and natural process-oriented instinct to act as an integrator to a visionary CEO And build a larger roadmap that guided a growth-minded real estate coaching startup. Continued leading content team to execute marketing strategies Owned the hiring process from start to finish, including screening, interviewing, onboarding and training employees. Mentored junior staff. Implemented tech stack and mapped integrations (Salesforce, Pardot, project management, time tracking, payment processing, appointment booking, CMS/LMS, DAM, mass texting, GSuite) Built SOPs and created policies to establish consistency throughout the organization Implemented an internal operating system that added accountability measures and detailed reporting processes, eliminating low-priority backlog and maximizing the output focused on true strategic objectives Systemized the member onboarding experience and retention plan Consulted with the business development, training, event

Conducted research and analysis to refine target audience and build customer personas. Developed, executed, and trained staff on brand vision, brand guidelines and messaging Built a scalable LMS by assessing audience and organizational needs, categorizing content and identifying gaps in existing resources, conceptualizing and designing navigation and layouts for improved UX, integrating third-party tools, providing training & support, and implementing continuous improvement processes. Identified sales funnels, mapped inbound & outbound campaigns, created repeatable lead management workflows. Hired, trained and directed staff members responsible for developing design concepts into art layouts and preparing layouts for printing or digital distribution Implemented a creative project management system focused on providing a clear scope of work, encouraged communication, and balanced a heavy workload effectively to meet demanding deadlines Standardized creative design processes by developin

Assisted with multiple projects on a part-time basis managing diverse, geographically dispersed teams. Applied technical understanding of web development to facilitate the initial launch phase of website rebrand. Managed project execution to oversee adherence to schedule and scope, keeping the team on-track Encouraged cross-functional collaboration, bridging the existing gap between marketing, content, design, development, UX, and web production teams. Assisted the design team with the implementation of the digital asset management system, Brandfolder. Worked with senior creative leadership to define system requirements and begin configuration & testing. Monitored data migration, contributed to the creation of documentation, and fostered successful adoption through internal training & communications. Project managed Okta documentary, coordinating with internal stakeholders and external production teams. Collaborated with team leads in content, marketing, events, as well as staff interv

Agency work instilled a work-smarter way of thinking that emphasized the importance of merging strategy and design. I gained a deeper understanding of the creative process and learned how to manage client relationships, striking a balance between attentive listening and offering valuable guidance. Planned and implemented projects. Established project roadmaps, developed internal creative briefs and external project proposals, identified potential risks, outlined and allocated resources required to successfully complete the project within budget and scheduling requirements. Streamlined the development of printed communications using data-driven design to free up resources Collaborated with design team to develop all product collateral surrounding a bi-annual product launch cycle for multiple brands. Oversaw art layouts, specifying style, type size and graphics to meet project specifications while adhering to brand guidelines and compliance regulations. Proactively identified and resolve

This in-house position with a luxury product manufacturer evolved from a project-to-project graphic design job to a comprehensive managerial role in which I significantly transformed external brand presence and internal processes through a high degree of self-initiative, sound judgment, and project management skills. Developed look and feel of graphics for digital and print marketing, including packaging, merch, apparel, environmental graphics, multi-page booklets, web and social. Established and upheld brand guidelines. Led recruiting, selection and hiring of creative staff. Coordinated booth design, branded collateral and logistics for national and international trade shows Analyzed online discussions for market insights and leveraged industry trends to develop creative, industry leading approaches encompassing social media, digital marketing, and traditional strategies. Formulated and implemented multi-channel B2B and B2C marketing strategies to engage customers Collaborated with th