Experience
Gusto (formerly ZenPayroll)
Marketing
Marketing Manager - Growth Team
9/2015 - 1/2016
Supported launch of new Gusto branding and the go-to-market plan of new product features (Health Insurance and Workers' Comp). Piloted new affiliate marketing channel and tested viability as a source of inbound leads. Refreshed email nurture strategy and flow.
American Express Co.
Marketing
Senior Marketing Analyst
2/2010 - 8/2015
Executed end-to-end marketing campaigns to drive increased acquisition of small business customers. Brought new product features and messaging to market. Owned channel analytics, reporting, forecasting, and budget.