• Develop and scale strategic branding and digital growth marketing programs for B2B and B2C clients across ecommerce, healthcare, lifestyle, retail, technology and education industries.
• Grow sustainable client revenue, profit, website traffic and sales attainment via paid and organic digital marketing channels: social media, SEO, SEM/PPC, shopping, marketplaces, email, SMS/text, video, affiliate and influencer networks. Incorporate offline sales reporting, offline channels, customer feedback and customer lifecycle journey to messaging, timing and analysis of digital campaigns.
• Utilize website and marketing analytics to monitor and improve real-time website and campaign performance, and develop experiments for incremental growth to meet KPI goals.
• Build forecasts, reports and establish key performance indicators (KPIs). Use data to identify and explain the cause and opportunity for spikes and declines in performance.
• Manage stakeholders, creative, technology, agency and thi

• Built a ground-up paid media marketing program and drove ecommerce revenue growth, profit and customer acquisition for 10 cause-related sites through digital media channels.
• Managed P&L for $46 million in annual gross revenue and led paid and organic social, SEO, SEM/PPC, shopping, marketplace, display, video, retargeting, and affiliate network marketing initiatives.
• Forecasted revenue, developed models and KPI goals, measured performance and managed multimillion-dollar marketing budgets.
• Hired, retained and grew a media team of eight high-performing digital marketing directors and managers, as well as strategic partnerships, vendors and agency reps.
• Reporting to the founder and president, served as performance marketing subject matter expert and delivered results to executive leadership and stakeholders.
• Owned digital marketing campaign strategy, roadmap, infrastructure and execution, and collaborated with product development, creative, operations, engineering and who

• Developed strategies and conceptualized the creative direction of an AT&T Wireless customer acquisition and retention direct mail program for the marketing agency.
• Managed the program's audience testing, creative messaging, brand values and data analysis while cross-functionally working with creative, data and technology teams.
• Designed a direct mail roadmap to support offers, promotions, branding and campaigns to drive retail, online and call center channel sales; used Acxiom for data collection and analysis.
• Analyzed historical data to identify and test new customer markets, adding 500,000 new customers, boosting market share by 2% and adding $300 million in customer lifetime revenue (LTV) in one year.

• Owned P&L for $56 million in gross revenue across 20 lead-generation sites for the education directory publisher, including campaigns for paid and organic search, email, call center, affiliates and syndicates.
• Wrote strategic marketing plans to drive revenue and lead acquisition growth, customer satisfaction, traffic quality and partner development.
• Managed, hired and retained team of 10 digital marketing managers and specialists.
• Facilitated attainment of revenue, P&L, margin and channel mix goals.
• Identified data-driven optimizations, tools and new testing opportunities to increase traffic and sales, while reducing costs.

Search Engine Marketing client manager across Google, Yahoo and MSN (Bing) for leading search engine marketing agency.