A flexible workspace marketplace platform with ~3 million unique users,
~500k bookings in 2024 and a global operational presence spanning
over 2,200 cities partnering with 4,800+ operators.

MY ROLE
• UX ownership of the top three revenue platforms – InstantOffices.com,
EasyOffices.com and Coworker.com
• Defined agile quarterly product growth strategies
• Analysed SEO implementation on search results listings for Google
ranking with enquiries conversion at 72%
• Led discovery workshops and produced UX insight reports
• Designed end-to-end user journeys that efficiently responded to quarterly,
yearly and future vision product roadmaps plus conversion budgets
• User research/testing, mapping analytics, prototyping and A/B testing

Premium global data benchmarking and analytics platform for the
coworking industry.

MY ROLE
• UX ownership of Coworkintel leading product growth opportunities
• Designed the new ‘Find a Location’ product capability to surface
‘Market Share’, ‘Flex Price’ and ‘Market Demand’ data
• Designed data visualisation interfaces interpreting multidimensional
data with clarity and efficiency
• Implemented interactive dashboards plus customised data visualisation
• Designed data ingestion flows

Service reviews platform for customers and businesses.

MY ROLE
• UX ownership of the B2B App product stream
• Designed the subscription downgrade user flows following the launch of
new subscription plans defined by new tiers, AI features and pricing for
~40k paid customers user base
• End-to-end design update of the Single Sign-On (SSO) flow
• Worked closely with engineers to ensure technical feasibility while
maintaining design integrity
• Contributed to Trustpilot’s design system, ensuring consistency across
B2C & B2B Apps

UK’s most popular coffree and freshly prepared food franchise
– website and iOS/Android apps.

MY ROLE
• UX ownership of the global ‘Subscription’ product stream
• Led the launch of the Club Pret subscription - the biggest digital Pret
launch in 2023 in the UK with 100k+ active users, 600k+ app downloads
• Created user type led-journeys (New Subscribers, Active Subscribers,
Paused Subscribers, Cancelled subscribers) resulting in record sales in the
following 6 months – 40% increase in digital transactions plus subscribers
spending an average of 30% more than non-subscribers – and a 12%
decrease in churn rates
• Implemented Silent Network Authentication (SNA) in Apps (iOS/
Android) greatly reducing subscription fraud and significant loss of profit
• Designed the Club Pret Subscription Savings Calculator, one of the
most popular features on Apps (iOS/Android) and Web
• Designed the Promo Code feature, allowing an exponential increase in
engagement, conversion, and retention

Multimedia technology platform that transcodes digital video and audio to
streaming formats using cloud computing, and streaming media players.

MY ROLE
• Produced a UX platform audit to access a 90% drop off rate after trial
• Defined a product roadmap and OKRs for new product features
• Designed OnBoarding journeys & SaaS wizards to educate no-code users
• Created new user flows, product mapping, design system updates,
wireframes and final screens for implementation

Flexible childcare services and activities booking app offering 11k
activities, 500 registered nurseries and 27k UK guardians.

MY ROLE
• Scaled the product from a MVP booking platform to a MMP marketplace
• Defined the product roadmap – sessions bookings journeys update plus
new activities feature, the latter helping secure a £5 million funding
• Performed discovery & research via remote user interviews and user testing
• Produced Product Requirements Docs (PRD), feature design logs f or
multiple releases, epics/stories and design system/taxonomy
• Set foundational design workflows plus inter and intra-team processes
• Bookings increased 40%, children sign-ups increased 85% and nursery
sign-up increased 25%