As a freelance consultant, I have advised on a wide range of creative projects, including ad strategy, packaging innovation, technology for health and wellness, and architectural design. This includes proposing, designing, and conducting primary and secondary research; as well as recommending strategic actions based on user stories and market and social context.

Co-led development and launch of Market & Brand Advisor, which provides clients with a view of their brands’ competitive positioning and strategic opportunities to grow through innovation.
• Translated client needs into frameworks for understanding customer attraction to brands, emerging trends, and innovation opportunities
• Developed survey methodology and statistical modeling approaches to illuminate customer attitudes and behavior
• Consulted on customized project designs

Advised Nielsen BASES consultants on project design and ran statistical analytics in order to improve new products’ odds of market success
• Provided data-driven recommendations to optimize new products
• Conducted a variety of analyses: descriptives, factor analysis, regression, perceptual mapping, segmentation, and discrete choice
• Managed and mentored a global team of analysts