• Conducting extensive market research and analysis to identify emerging trends, customer needs, and competitive landscape, driving data-driven decision making for product development and enhancements.

• Roadmapped product strategy & multi-yr. vision with internal stakeholders, conducted studies, & implemented product solutions in line with organizational initiatives for newly developed team
• Benchmarked Amazon digital application experience of 1MM+ annual entry level applicants. Scoped and managed quantitative and qualitative data analysis used to develop user-centered insights
• Partnered with cross-functional leaders to drive technical implementation of eight key recommendations to improve user experience and increase funnel efficiency
• Conducted in-depth analysis to inform decision-making related to return-to-office and layoff strategy, leveraged data-driven insights to identify risks and opportunities; summarized findings and reported to C-suite
• Identified, tracked and monitored industry trends and drivers of customer satisfaction. Developed new tools, methodologies, and/or standards for measuring customer experience

• Strategically pivoted service product offering during Covid-19 pandemic to ensure both short and long-term growth through pilot and launch of digital service offering
• Managed global service team commercial performance & growth of connectivity-enabled products for $180M+ business; measured key performance indicators (KPIs) & presented monthly business review (MBR)
• Performed commercial assessment of global service business in order to identify future growth vectors contributing to 10% YOY revenue growth
• Authored strategic playbook for customer leasing program generating 12% of sales, through voice-of-customer, benchmarking, customer segmentation, competitor analysis for service portfolio in order to standardize offerings
• Designed and executed incentive program for sales and service teams with competing priorities, resulting in increased revenue and improved teamwork.
• Developed a pricing model utilizing statistical analysis to accurately price new service contracts, ensur

• Planned and executed events and initiatives aimed at promoting diversity and inclusion
• Led the planning and execution of Black History Month programming, including coordinating guest speakers, organizing panel discussions, and creating promotional materials to increase attendance and engagement
• Developed and facilitated multiple professional development workshops and training sessions, aimed at enhancing employee skills and promoting career growth and advancement opportunities

• Researched global customer trends for 15 vertical markets totaling $300M+ revenue, created marketing & sales collateral published across multiple lead generation channels, and collaborated on product roadmaps
• Built thought leadership campaign highlighting Videojet service leaders & partnered with key manufacturing publications for article placement in order to increase website traffic and improve SEO ranking
• Leveraged service footprint & connected offerings in strategic planning cycle to grow service revenue 10%. Conducted persona analysis to optimize customer experience at varying levels of the value chain
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• Successfully managed a global team of country marketing managers, ensuring effective collaboration and alignment on marketing strategies and initiatives
• Championed a culture of continuous improvement, leveraging root cause analysis to identify areas of opportunity and drive change, resulting in increased productivity

• Developed strategic operational playbook for C-suite executives enabling integration and support of 20+ operating companies by conducting voice-of-customer analysis, benchmarking, and standard work creation

• Managed simultaneous time-sensitive engagements, utilizing risk assessments to understand client needs and provide effective solutions in high-stress environment (Banking/Insurance, Tech, and Manufacturing industry)
• Conducted comprehensive financial statement audits for clients in accordance with Generally Accepted Accounting Principles (GAAP), ensured compliance and identified areas for process improvements
• Collaborated with audit team members to plan and execute audit engagements, including analyzing financial data, performing risk assessments, and evaluating internal controls
• Managed relationship with clients and colleagues, provided guidance and recommendations on financial reporting and accounting issues, and delivered audit findings and recommendations in a timely, clear, and concise manner