• Managed end-to-end integrated marketing programs and collaborated with internal teams to define scope, prioritize work, assign resources, manage timelines, track budgets and ensure successful delivery
• Developed relationships and facilitated clear communication with cross-functional teams and external partners to manage creative and development workstreams and ensure milestones were met within scope
• Led and motivated project teams and drove operational and creative excellence by continuously improving processes, documentation, and infrastructure to support digital marketing campaign goals and objectives
• Utilized project management tools and methodologies to achieve on-time and on-budget delivery of integrated marketing campaign assets across media, email, social, digital, video, web, and print channels
• Provided comprehensive reporting and analytics on campaign performance and delivered detailed project status updates, risk assessments, and change management plans to leadership

• Led multi-disciplinary teams in the execution of 30+ integrated marketing programs for B2B and B2C clients with budgets from $5K to $10MM to achieve business goals and objectives, drive leads, and improve sales
• Acted as a pivotal liaison between the client and internal creative and design teams, web developers, and media partners to ensure seamless delivery of creative assets for marketing campaigns and website builds
• Provided end-to-end project management from intake to delivery (estimating, strategic planning, timeline management, budget tracking, team facilitation, communication, status reports and change management)
• Cultivated strong relationships with cross-functional partners and key stakeholders to manage integrated marketing work streams and ensure project delivery was on-time, on-budget, and aligned with strategy
• Utilized project management tools, best practices, and analytical skills to improve internal processes, standardize workflows, and update infrastructure

• Led and managed internal teams, key stakeholders, and external partners in the strategy, planning, and execution of integrated marketing programs with an emphasis on content creation and digital initiatives
• Managed end-to-end digital marketing campaigns from planning to creative implementation (scope definition, project planning, resource allocation, prioritization, timelines, budgets and risk management)
• Developed relationships and collaborated with cross-functional partners to manage expectations, problem-solve, and ensure on-time and on-budget delivery of integrated marketing campaign assets within scope
• Oversaw the global rebranding initiative and brand guidelines development for the Keiser Fitness brand, which involved multiple complex workstreams across marketing, media, product, creative, and sales teams
• Led cross-functional teams through a fitness app launch from strategic and tactical planning to content creation and creative production to GTM campaign execution

• Led communication among key business partners and drove alignment between cross-functional teams in marketing, product, UX, development, digital, creative, brand, operations, HR, legal and finance
• Utilized project management tools and methodology to ensure on-time and on-budget delivery of projects
• Managed diverse breadth of omni-channel campaigns including digital ads, influencer campaigns, social content, email campaigns, product launches, photo shoots, video development, print ads, PR and events
• Developed SOWs, budgets, timelines, project charters, staffing plans, QA and risk mitigation strategies
• Scheduled and led project meetings (kickoffs, check-ins, syncs) to keep teams on track, review work, problem-solve, align on expectations, and ensure project delivery requirements were met within scope
• Managed financial health and profitability of projects by maintaining burn reports, target margins, and KPIs

• Acted as the project management leader and key liaison between account, creative, media, and production teams to drive the planning, execution, and operational management of 50 integrated marketing programs
• Led enterprise web development, redesign, and e-commerce projects and managed offshore dev teams to produce websites for B2B and B2C clients that increased web traffic by 80% and conversion rate by 120%
• Managed the day-to-day project operations and integrated workstreams for large-scale marketing efforts within a high-volume, fast paced environment while meeting client expectations and business objectives
• Cultivated strong relationships with cross-functional teams and external partners to establish clear communication channels to ensure creative alignment and overall project delivery within project scope
• Trained and mentored direct reports and utilized project management tools and methodologies to implement best-in-class project operations and processes within the agency

• Led the client relationship from an agency standpoint on project direction, brand strategy and reporting
• Planned, developed and executed marketing programs for a variety of CPG and telecom clients with budgets from $350,000 to $5MM to increase awareness and achieve sampling and sales goals
• Coordinated and managed a national mobile-marketing tour for a new product launch for GSK, which provided over 200,000 samples and increased brand reach by 70%
• Managed the large-scale product launch for Windows Phone on the Microsoft Campus, which resulted in record sales of 2,000 devices sold over 3 days, exceeding the sales projection by 150%