Led all Digital Content, Programming, Brand, and Product Strategy for USA Network and SYFY, driving consistent growth and engagement (2018/2019 consecutive best-ever years for streams, visits, and uniques; increased YouTube organic views +935% and digital sales revenue +142% over 5 years) and creating custom digital content campaigns and experiences driving hundreds of millions of engagements and numerous awards including three Emmy nominations and one Emmy win.

Led content, programming, brand strategy, audience engagement, and team development for Multi-Channel Network (MCN), including overseeing hit content channels such as Clevver, Teen, and Smosh (#1 most- subscribed channel, +9.5 billion views to date) and launching new channels including Shut Up Cartoons (+395MM views), The Chopra Well with Deepak Chopra (+38MM views), and Smosh Games (fastest-growing channel in history; 1MM subscribers in first 3 months, +2.4 billion views to date).

Drove engagement for YouTube’s new “Original Channels” initiative by conceiving and executing innovative partnership program leveraging established YouTube celebrities and channels.

Defined and led content creation and deployment, programming and brand integration strategy for transformative media brand Howcast (8.1 MM subscribers; +4 billion views to date).

Envisioned and co-created groundbreaking content startups NBBC and Hulu (40 MM viewers/month in first year; +32MM subscribers to date), revolutionary digital video syndication marketplaces to distribute and monetize video content across digital and social media platforms.

Ran programming research and strategic brand planning, leading all pilot testing, program development, and brand strategy, driving unprecedented linear success (highest-rated year ever on-air & online; consistently #1 network in demo throughout tenure) a well as launching new multiplatform initiatives including MTV2, MTV Overdrive, MTVU, MTV Films, MTV Games, and Urge.