Functional Skills
Business Unit Strategy
Business Planning
Digital Marketing / Advertising
Digital Experience Design
SQL Analysis
Software Skills
AEM
PowerBI
Sector Experience
Business Services
Technology
Fortune 500
Experience
Toyota Motors
Data Science / Analytics
Analytics Architect
6/2019 - Present
• Serve as the subject matter expert for analytics implementations, including ownership of the site tagging process, consultation and support, data taxonomy, and the integration of other third-party tools.
• Define, set, and enforce tag management and data governance best practices and standards.
• Build an effective team by recruiting, developing, training, and mentoring implementation analysts.
• Prioritize and delegate team workload, negotiating deadlines
• Define, set, and enforce tag management and data governance best practices and standards.
• Build an effective team by recruiting, developing, training, and mentoring implementation analysts.
• Prioritize and delegate team workload, negotiating deadlines
Mary Kay Cosmetics HQ
Data Science / Analytics
Digital Analytics Architect
1/2019 - 5/2019
Served as a key Analytics SME using Adobe analytics tools (Dynamic Tag Manager (DTM), Adobe Analytics Premium, Test & Target and SiteCore Analytics) with deep knowledge of tagging and best practices for all 40 domestic and international markets and their websites.
Darden Restaurants
Data Science / Analytics
Digital Analytics Architect
4/2018 - 12/2018
• As a digital analytics engineer supported digital analytics for all 9 restaurant brands of Darden
• Implemented analytics tracking pixels to support enhanced KPIs.
• Implemented social media login tracking pixels.
• Implemented Floodlight tags across different brands for ad. Agencies.
• Setup analytics tag validation using Observe Point.
• Created A/B tests using Adobe Target that provided winning experiences leading to increased sales of the eGift cards.
• Implemented analytics tracking pixels to support enhanced KPIs.
• Implemented social media login tracking pixels.
• Implemented Floodlight tags across different brands for ad. Agencies.
• Setup analytics tag validation using Observe Point.
• Created A/B tests using Adobe Target that provided winning experiences leading to increased sales of the eGift cards.
Royal Caribbean Cruises
Data Science / Analytics
Digital Analytics Architect
8/2017 - 1/2018
● Worked on the analytics portion of the Excalibur project (700 plus people from several countries) to digitize the entire customer experience from pre-cruise to post-cruise.
● Translated Business Requirements into Analytics Requirements and then into Technical Specifications for developers for the websites and the mobile apps.
● Worked with both iOS and Android mobile apps to provide required analytics data in designated context data variables.
● Translated Business Requirements into Analytics Requirements and then into Technical Specifications for developers for the websites and the mobile apps.
● Worked with both iOS and Android mobile apps to provide required analytics data in designated context data variables.
Charter Communications
Data Science / Analytics
Digital Analytics Architect
6/2014 - 5/2017
● Served as SME (Subject Matter Expert) for web analytics on all Bright House Network’s websites, supporting full life cycle of analytics.
● Collaborated with 3rd party vendors, business analysts, product managers, project managers, business stakeholders, Quality Assurance (QA) team, and product deployment teams.
● Designed and implemented analytics, and generated reports and dashboards, using Adobe DTM & Omniture, for the Bright House Networks’ websites and phone apps
● Collaborated with 3rd party vendors, business analysts, product managers, project managers, business stakeholders, Quality Assurance (QA) team, and product deployment teams.
● Designed and implemented analytics, and generated reports and dashboards, using Adobe DTM & Omniture, for the Bright House Networks’ websites and phone apps